ASAE Features rasa.io Chairman Talking Smart AI Content Curation

Wanna see more?

We are honored that our rasa.io Chairman, Amith Nagarajan, was featured in the latest issue of ASAE’s Associations Now magazine. In the piece, “Talking Tech: Smart Content Curation,” Amith explains the benefits of using AI to personalize the member experience, and how AI is not a tool of the future; instead, AI can be used right now to put meaningful content in front of your members.

When asked exactly how associations can begin to use artificial intelligence, Amith explains: “AI has become a tangible technology that associations can use to reinvigorate relationships with members. As an example, organizations can use AI to send auto-curated emails. The technology helps to compile daily news content unique to individual members.” You can read the full article by Associations Now here.

Make your content smarter and your member experience more personalized

Get information from rasa.io today and learn more about how sending your members the perfect email: a curated combination of relevant industry news, automatically infused with your organization’s blogs, articles, event details, promotions, and educational content. Amplify engagement with artificial intelligence while better informing your community. Then receive valuable insights about what matters most to your members.

Find Leads. Keep Leads. Convert Leads.

Cultivating relevancy through content.

Read more from the Pushing Send Blog!

How to Add More Punch to Your Member-Get-a-Member Program

Personal recommendations still carry the most weight when it comes to convincing people to make a purchase or try an activity. Online presence and reviews matter, but referrals are an association’s strongest tool in attracting new members. The first step to maximizing...

7 Keys to Driving More Member Referrals

Peer-to-peer referrals are consistently rated by associations as one of their most successful recruitment tactics. To give your referral strategy a boost, focus on giving members every reason to refer your association and making it simple to do. Here are seven tips...

How To Fine-Tune Your Member Nurturing Strategy

Member recruitment is a never-ending job in association management. Is your strategy for pursuing leads as effective as it could be? It can take awhile to convert a prospect into a full-fledged member. Look at how you’re identifying and pursuing potential new members,...