The Australian Dental Association had been publishing an email newsletter prior to working with rasa.io, but they wanted to boost their email news with the power of personalization. Artificial intelligence (AI) was just what they needed to provide higher quality content to their members. Following a quick setup with the rasa.io team, the ADA was able to quickly achieve efficiencies around distribution.
From Damian Mitsch, CEO of the Australian Dental Association
Incredible engagement followed, as Damian Mitsch, CEO of the Australian Dental Association, describes the impact of the newsletter:
“We wanted a way to send our members personalized dental news, while ensuring that our own ADA news pieces were effectively distributed and consumed. The personalization has resulted in tremendous engagement: our average open rate is 68% and our average click rate is 13%. You just can’t obtain those rates without amplified member personalization.”
Not only is Australian Dental able to achieve engagement benefits, but they are also able to gain insight into the topics that their members value. The AI-enabled platform at rasa.io allows the ADA to determine the most popular topics among their members, so they can craft their content strategy accordingly. To top it all off, they are saving valuable hours every week.
“We are very happy to collaborate with the Australian Dental Association and expand rasa.io’s focus. We are looking forward to continuing our international work as we help our clients succeed and pursue rasa.io’s mission to Better Inform the World,” says Erica Salm Rench, Director of Client and Market Success.”
With rasa.io, the ADA has been able to provide more personalized content to its members, use insights to produce more relevant original content, and achieve these benefits while saving time.