The email newsletter is still the most effective digital marketing tool organizations, associations, and businesses can use to grow audiences, cultivate brand authority, and help achieve their overall goals.
Of course, content is crucial to the success of any digital marketing campaign, but when it comes to email newsletters, generating enough content to stay relevant can become all-consuming, eating up valuable time and resources.
That’s where curated content comes in.
At rasa.io, we know a lot about curated newsletters because it’s our specialty, and we are super passionate about sharing what we know about the power of curated newsletters.
At its core, content curation is about pulling together, sifting through, and collecting the best content for your target audience to form your email newsletter. Best of all, with AI technology, curated newsletter platforms like rasa.io can do this with minimal effort on the part of you and your team, leaving you to focus on other important business.
Whether you are considering an email newsletter tool for the first time or want a little inspiration to improve your existing curated newsletter, we’ve compiled the following list of the ten best curated newsletters to get you started.
1. Morning Brew
Morning Brew is a free curated email newsletter that compiles the day’s important business and tech news into easily digestible snippets to be consumed along with your morning coffee, hence the clever name. Launched in 2015 and targeting busy, professional millennials, this daily newsletter has more than 2.5 million subscribers who use it to keep up with business and tech news six days a week.
Looking for marketing news and insights? Marketing Brew, another newsletter the Morning Brew team offers, brings you the latest stories shaping the marketing and advertising world.
2. Associations Now Daily News by ASAE
The Associations Now curated newsletter from ASAE, the Center for Association Leadership, in partnership with rasa.io, is an effective newsletter that serves the association community and is delivered to subscriber inboxes every weekday morning. The curated articles in the free Associations Now newsletter offer big ideas, real-world problem-solving stories, and up-to-date career opportunities personalized for the individual subscriber.
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3. My AMA Daily
My AMA Daily, published by the American Marketing Association (AMA), the premier professional organization for marketing professionals, is an AI-powered daily curated newsletter combining original content from the organization with relevant news articles from around the web. By partnering with rasa.io to deliver its free curated newsletter, AMA uses AI technology to learn subscriber preferences and behaviors to personalize My AMA Daily to match their interests over time.
4. Pushing Send by rasa.io
We can’t think of a better example of a newsletter that hits it out of the park by curating content and combining it with in-house relevant content to create a weekly newsletter dedicated to marketing insights and the smart newsletter industry. Pushing Send by rasa.io is our very own weekly email newsletter featuring quality content and the latest news from our company. So, we may be a little biased here, but this is by far our favorite newsletter.
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5. The Moz Top 10
The Moz Top 10 is an informative semi-monthly curated newsletter that has become the definitive source for SEO and digital marketing news. Subscribers to The Moz Top 10 newsletter receive the ten most important online marketing and SEO articles that they need to read but don’t have time to hunt down on their own. This exclusive digest has become the go-to source for digital marketers thanks to its great content.
6. The Daily Skimm
The Skimm is an American media firm founded in 2012 featuring a popular online news website and a subscription-only curated newsletter called The Daily Skimm. Millions of people wake up to The Daily Skimm to help them connect the dots on how the day’s biggest stories affect their lives.
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7. Vox Sentences
Vox Sentences is one of the Vox organization’s most popular curated newsletters. Vox is a news and opinion media outlet that publishes several daily newsletter products to email subscribers worldwide. The Vox Sentences newsletter features an informative daily digest of top world news stories.
8. CB Insights Newsletter
CB Insights is a business analytics platform providing marketing intelligence through data points on startups, partnerships, patents, and tech news to consulting, angel investing, investment banking, venture capital, and private equity professionals. The CB Insights free newsletter uses curated content to help subscribers become smarter about tech.
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9. The Hustle
The Hustle is a business-focused curated newsletter that is a favorite among entrepreneurs. In less than three years, The Hustle is a daily newsletter that has garnered over one million subscribers by presenting curated content through clever marketing strategies, solid, relevant copy, and quality research.
10. React Digest
For a newsletter that serves a hyper-niche market, React Digest does an excellent job of creating one of the best curated newsletters out there. React Digest targets React developers. React is a free, open-source, front-end JavaScript library used to build user interfaces based on UI components. This carefully curated weekly newsletter does a great job of helping its subscribers stay on top of the latest React news and technology.
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The Best Curated Newsletters
This is just a small sample of the great curated newsletters that businesses, organizations, and associations across the globe are utilizing to enhance audience engagement and boost their digital marketing efforts. Contact rasa.io today to find out how curated newsletters can help you and your organization advance.
How can I start my own curated newsletter, and what tools or platforms are recommended for beginners?
To start your own curated newsletter, you can use tools like Mailchimp, Substack, or Curated. These platforms offer user-friendly interfaces and features to help beginners gather, organize, and distribute content effectively. Looking for something more low-lift? With rasa.io, it automates the curated newsletter process by using AI to curate content unique to each individual on an email list.
What are some strategies for growing the subscriber base of a curated newsletter?
Growing the subscriber base of a curated newsletter involves strategies like offering valuable and consistent content, promoting your newsletter on social media, collaborating with influencers, and providing incentives for sign-ups, such as exclusive content or free resources.
How can I create my own curated newsletter using AI technology?
To create your own curated newsletter using AI technology, start by selecting an AI tool or platform that supports content curation, such as rasa.io. These platforms can help you aggregate, filter, and personalize content based on your audience’s preferences. Set clear criteria for selecting relevant articles, and use the AI’s capabilities to automate the process, ensuring a consistent flow of valuable content.
How can I ensure the my newsletter content I curate remains relevant and valuable to my audience over time?
Regularly analyze audience feedback and engagement data to ensure the content you curate remains relevant and valuable. Stay updated with industry trends and adjust your content sources accordingly. Additionally, periodically refresh your content strategy to align with changing audience interests and preferences. With rasa.io, this process is automated. This approach helps maintain the relevance and value of your curated newsletter over time.
