rasa.io & Biz New Orleans
In the spirit of celebrating success and better informing the world, we are excited to publish a customer case study demonstrating the success of one of our earlier newsbrief partners, a New Orleans favorite: Biz New Orleans. The publisher, a premier producer of original New Orleans business, politics, and entertainment news, came to rasa.io because they wanted to increase subscriber engagement by way of supplementing their own content with relevant, aggregated, daily local and national news.
The rasa.io Artificial Intelligence engine is able to analyze Biz New Orleans subscriber inputs and leverage deep learning in order to deliver daily newsbrief email outputs individualized to each reader. What that AI technology then cultivates is increased engagement with the Biz New Orleans community. Subscribers are also able to associate the Biz New Orleans brand with additional, authoritative news content.
From Todd Matherne of Biz New Orleans
And just how impactful are these increases in engagement? That’s where rasa.io Celebrating Success comes in!
Todd Matherne, CEO of Renaissance Publishing and Head of Biz New Orleans said in best:
“rasa.io has been able to develop a newsbrief that sees much higher than average open and click through rates. With a weekly unique open rate of 47% and a weekly click through rate of close to 10%, we are able to easily attract advertisers, as well as drive traffic to our website, by featuring our own content amongst relevant daily, national and New Orleans business news. We strive to deliver content our readers want and rasa.io has allowed us to increase our depth of content with AI technology. We are very excited about the results of this partnership. We look forward to continuing to grow our ad revenue and increase our content visibility with rasa.io.”
Measured success to celebrate
While the most significant impact of the implementation of the rasa.io newsletter has been the increased engagement of the Biz New Orleans subscribership, that is not the only Biz New Orleans success we can celebrate. The “Morning Biz,” as the daily email newsletter is named, has benefitted the publisher in other ways as well.
For one, the newsletter is yet another means of driving traffic to the bizneworleans.com website. The daily newsletter features their content amongst the other informative and relevant articles, and as a result, Biz New Orleans content is the top 3 clicked on source amongst the 68 news outlets included in the newsletter.
Biz New Orleans is also able to attract advertisers by promoting those 47% open rates and 10% click through rates Matherne mentioned above. What’s more, is that when the AI is at work, (that is, when we know more about a given user’s interests), open and click through rates are even higher. Because these engagement rates far exceed typical email engagement rates, the publisher can leverage this weekly delivery data to bring in promotional dollars.
rasa.io and your community
We are really happy to be able to enjoy the success of the rasa.io – Biz New Orleans partnership. We hope that you enjoy reading our case study story of success.
Are you interested in increasing your community engagement like Biz New Orleans? rasa.io Artificial Intelligence can leverage your content and other relevant industry news in order to deliver daily, individualized email news to your subscriber base. Learn more about our newsletter product by signing up for a quick demo. We would love for your story to be our next Celebrate(d) Success.