A Newsletter Success Story: How AI-Powered Emails Provided a Big Boost in Traffic

Newsletter Success Story: AI-Powered Emails Boost Traffic

Categories: Business | Case Study | Real-life use cases | Small Business
J

Back to the blog

The rasa.io Align Case Study

The latest rasa.io case study features Align, and we are excited to present their results. Align is a SaaS company whose growth management app supports developing, tracking and measuring an organization’s business goals. Align wanted to distribute their original content in an easy and engaging way. The rasa.io AI brought complimentary articles into their weekly newsletter to provide their readers with not just their own high-quality content, but a multitude of other helpful resources, as well.

Engagement with Automation

Since implementing their new Smart Newsletter, Align has seen increases in brand awareness, website traffic, and webinar sign-ups. This boost of engagement typically requires significantly more effort. But using rasa.io automation makes that extra work a thing of the past.

Read the whole case study here
|

"We incorporated the newsletter into our lead nurture cycle and win-back campaigns, and have had success with conversions from this channel. The rasa.io platform is easy to use. We were able to leverage their automation tools in order to get our newsletter up and running without spending countless hours implementing new processes."

– Doug Walner

CEO of Align

|

"Our Smart Newsletter has given us a great distribution channel for our blog and promotional content, and the engagement rates are higher than when we send our content as a standalone email. The result has been an increase in traffic for blog content and webinar registrations."

–Renee Bigelow

VP of Marketing at Align

Our users love to brag about the growth of their businesses.​

Start seeing better results by sending better emails.

Book A Demo Today!

Read more from the Pushing Send Blog!

7 Types of Event Marketing Content to Boost Registrations

If your association wants to increase event registrations, simply sharing the logistics isn't enough. Even if your association’s event has strong speakers, an ideal venue, and highly relevant sessions, it can struggle to attract attendees without compelling...

Read More

4 Elements of an Effective Marketing Email Template

You know that feeling when you open your inbox in the morning and see a deluge of unread emails, bad subject lines, and an overload of emojis, all vying for your attention? That’s how some of your email subscribers feel. When you're running an association or...

Read More

Re-Engaging Lost Members: What You Need to Know + 4 Tips

Associations and other membership organizations often focus on recruitment — and for good reason. Acquiring a new member is exciting and rewarding because it represents growth, trust, and fresh perspectives. The real challenge is keeping those members engaged over...

Read More

5 Member Touchpoints for Improving the Member Experience

Every interaction with a member—whether it’s a welcome email, a renewal notice, or a newsletter—is a touchpoint that shapes their overall experience with your organization. These moments may seem small on their own, but together, they form the foundation of your...

Read More

Mastering the Member Recruitment Process: 5 Strategies

For growing associations, a “good enough” approach often won’t get you very far with recruitment. Trade and professional associations have to keep up with changing trends in their industries, meaning what causes members to join your organization one day might...

Read More