How to Engage Association Members in the Digital Age
Recent research on association membership recruitment has found that email has surpassed events and in-person meetings as the most used member...
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How to Use Testimonials in Your Nonprofit Email Campaign
Have you ever opened an email and felt connected because it featured a real person and their story? If you’re a parent and see children who need...
7 Types of Event Marketing Content to Boost Registrations
If your association wants to increase event registrations, simply sharing the logistics isn't enough. Even if your association’s event has strong...
4 Elements of an Effective Marketing Email Template
You know that feeling when you open your inbox in the morning and see a deluge of unread emails, bad subject lines, and an overload of emojis,...
Re-Engaging Lost Members: What You Need to Know + 4 Tips
Associations and other membership organizations often focus on recruitment — and for good reason. Acquiring a new member is exciting and...
5 Member Touchpoints for Improving the Member Experience
Every interaction with a member—whether it’s a welcome email, a renewal notice, or a newsletter—is a touchpoint that shapes their overall...
3 Key Communication Touchpoints During Member Onboarding
Connecting with new members and getting them acquainted with your offerings is crucial. Learn how to do this effectively using these key onboarding touchpoints.
Trained association marketers who want content ideas to keep members engaged
Your association’s marketing strategy should fuel member engagement. Try these content ideas to revitalize your email newsletter, website, and other channels.
How to Foster Trust with Your Members and Stakeholders
Learn how your association can build lasting trust with members through transparent communication, responsible financial management, and consistent value.
7 Tips to Write Conversion-Focused Nonprofit Email Content
Ultimately, emails are a tool to help your nonprofit drive action. Discover how you can craft emails that engage your supporters and boost conversions.