Finding and Capturing New Leads for Your Small Business


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Small businesses are always on the lookout for channels for customer base expansion. Are you a marketer or an owner of a small business looking for ways to find and capture new leads? Well, continue to read in order to learn how you can do this with minimal effort.

Lead generation is a lifeline for your business growth. While growth itself can be a cumbersome journey, lead generation can prove to be a fundamental element for your business to have easy access to steady sales.
Whether you are a B2C or B2B company, finding and capturing new leads is a must for all. Therefore, we have narrowed down some of the best tactics to help you get there.

5 Lead Generation Tactics for Small Businesses

Lead generation can be a very lucrative income stream. However, there are various passive channels you can use for organic traffic generation. Here are five main ways that can help you generate new leads on a regular basis.

1. Finding Your Audience

This is the most essential aspect when it comes to finding and capturing new leads. In order to entice potential customers, you first need to find out where to find your target audience. Moreover, you need to identify the persona of your ideal customers to determine who exactly might buy from you.

For this, the most significant factor is to conduct some research to find out who your target audience is, their location, interests, lifestyle, etc. If you are struggling with this, an experienced marketing agency can help you nail this.

2. Trying Promotional Methods

As a small business, you must pick promotional methods that suit your business needs. You will require a promotion plan that will help you generate new leads by presenting your products or services to the right audience.

There are several tactics you can deploy to generate new leads. For this, you will have to use a well-thought marketing plan such as an informational website, social media posts, webinars, blogs, industry events, paid advertisement, and customer referrals.

3. Creating Your Sales Funnel

Once you have determined the customers you have to target, it is time to reach them. For this, you need a plan to collect their contact information. The initial phase of this exercise involves funneling all your prospective clients to a call-to-action (CTA) form or a landing page.

This will help encourage your customers to share their contact information. However, you must offer them incentives such as free coupons, gifts, or other downloadable content. This will be a really vital aspect when it comes to customer relationship management.

Moreover, this database will assist you in keeping track of your existing and potential customers for future marketing ventures.


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4. Using Email for Marketing and Remarketing

Once you have all the contact information from your prospects, it is time to put this information to use. As your clients provide their contact information, they permit you to contact them with new promotions.
This makes it easier for you to reach out to them and cultivate relationships. This will be the most convenient way to transition potential clients from the lead generation stage to enter your sales funnel. You can email both your existing customers and potential audience with offers and CTAs to complete.

In case you do not wish to sound too salesy, you can use email newsletters to create consistent communication.

5. Using Social Media

Leveraging social media is a convenient, user-friendly, and cost-effective marketing strategy to find and capture new leads for your small business. Social media platforms such as Facebook, Instagram, Twitter, Snapchat, and LinkedIn offer you a myriad of opportunities to attract new clients.

Most social media lets you to target audience based on age, gender, profession, interest, location, etc. However, there is a formula to it, i.e., you have to determine which platforms are more popular amongst your potential clients. This will help you both time and energy by only focusing on specific social networks.

Once you have nailed down which social networks work best for you, you can use them for marketing and remarketing by connecting with your existing and new customers. Moreover, you will be able to communicate with your target audience in real-time.

The Takeaway

The ability to address your customers’ needs efficiently helps improve your brand image. The better your market reputation is, the higher are the chances of finding and capturing new leads.

Whether you are an owner or a small business marketer, you must think of finding and capturing leads as a long and on-going process.

However, establishing an efficient system can be challenging, and you may need professional help to streamline your marketing campaigns.

This is worthwhile because the better your lead generation strategies are, the higher your chances are to attract your customers for better sales conversion.

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