3 Reasons Why Email Isn’t Dead
Nowadays we see new electronic communication outlets popping up at a more rapid pace than ever. With all of these different outlets for marketing and customer engagement, people are quick to say that the email is dead. Here’s why they are wrong:
1 – The research is there.
Even with hundreds of new ways to get your message out, research shows that email is still highly effective when the content is relevant to the reader. According to a Hubspot study, 70% of consumers report reading all or most of their emails. So, how can you make sure your content is relevant?
One way to increase relevance to your readers is to deliver personalized news to each recipient. Infusing your organization’s promotional and educational content with industry news that is specifically customized to each reader will result in higher open and click rates and thus a better chance of your organization’s messaging getting seen.
2 – It’s all about evolution.
Industries are constantly evolving as new technology becomes available. We’ve seen companies who were once industry giants become extinct because they failed to evolve their customer experiences.
For example, retail stores are closing all over the country and constantly receiving bad press for these failures. At the same time, Direct to Consumer brands like Warby Parker and Bonobos are opening more and more brick and mortar stores. Neil Blumenthal, the co-founder of Warby Parker explains, “I don’t think retail is dead. Mediocre retail experiences are dead.”
The same goes for email marketing – email isn’t dead, mediocre email is dead. If you are sending out the same stale emails, your subscribers will disengage. In order to keep your content fresh, you can leverage AI tools in order to learn each users’ interests, behaviors, and preferences, so that you can evolve and maximize the quality of their subscriber experience.
3 – A new, automated normal does exist.
You can’t individualize the email experience without automation. Not only does automation allow you to personalize content within each of your emails, it provides a way for organizations to constantly update, evolve, and improve their audience communications without the disruption of manual segmentation and having to hit ‘send.’
Put the ‘ai’ in your email.
Contact rasa.io today to request a quote and learn about how we can help you use AI to stay relevant and maximize your subscriber experience.
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