What is Email Marketing? Have you ever clicked on an email, and felt your attention immediately pulled to the pictures, and then to the headings, and finally to the body text? A good email campaign can generate tons of interest in your product,...
Email Marketing
Is Your Email Marketing Strategy As Good As It Can Be?
Despite attempts by social media to take the crown, email marketing still reigns supreme as one of the most effective means for communicating to your clientele. Whether it’s...
A Beginner’s Guide to Successful Email Marketing For Your Real Estate Business
Learn the best practices for email marketing campaigns that cultivate clients and drive sales. The real estate industry runs on relationships. You need a base of prospective...
Email Marketing Best Practices That Drive Results For Your Association
How to use a weekly email newsletter to cultivate connections with your membership If you handle communications for your trade association, chances are you’re already employing...
Why Your Startup Needs An Email Newsletter Now
Read rasa.io Founder Amith Nagarajan’s email newsletter advice for startups in Forbes. Marketing isn't always a top priority in the...
Notes from the pandemic: How to write powerful email that connects in trying times
Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut...
How email helped Entrepreneurs On Fire hit 1 million monthly downloads
John Lee Dumas knew he needed to know more about the people who were listening to his business podcast when he started Entrepreneurs On Fire in...
Why being consistent is the best thing you can do for your email newsletter
There are a lot of factors that go into making a well-read email newsletter, including a catchy subject line, a thoughtful intro and useful content....
Why you need to rethink your approach to welcome emails
Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017. The magazine had...
Marketer Bill Macaitis’ keys to writing short, sweet and highly-effective customer feedback emails
Asking for customer feedback over email is the marketing equivalent of walking a tightrope. You want to be clear on what you’re asking for, but also...
Marketer Bill Macaitis shares 3 easy tips for taking your email newsletter to the next level
Does your email newsletter read more like a company brochure? It’s time to rethink your approach, says marketing expert Bill Macaitis. Macaitis has...
‘You can literally cold email anyone’: How Sachit Gupta built a rewarding career on out-of-the-blue email
Imagine cold emailing your way into working with a dream client. That’s exactly what marketer Sachit Gupta did back in 2012. At the time Gupta was a...
Marketer Ryan Farrell shares his tips for launching a high-impact email marketing campaign
It’s better to give than it is to receive. That’s especially true for email marketers, says Ryan Farrell, marketing strategist for LinkedSelling, a...