3 Reasons Why Email Isn’t Dead

Nowadays, new electronic communication outlets are popping up at a more rapid pace than ever. With all of these different outlets for marketing and customer engagement, people are quick to say that email is dead. But, if you think they are right, think again. Read on to learn why email is as alive as ever and isn’t going away anytime soon. 

1 – The research is there.

Even with hundreds of new ways to get your message out, the research shows that email is still highly effective when the content is relevant to the reader. According to a Hubspot study, 70 percent of consumers report reading all or most of their emails. So, how can you make sure your content is relevant?

One way to increase relevance to your readers is to deliver personalized news to each recipient. Infusing your organization’s promotional and educational content with industry news you specifically customize to each reader will result in higher open and click rates. That means there’s a better chance that more people will open and read your organization’s messages. 

2 – It’s all about evolution.

Industries are constantly evolving as new technology becomes available. You may know of some companies who were once industry giants becoming extinct because they failed to evolve their customer experiences.  For example, retail stores are closing all over the country and constantly receiving bad press for these failures.

At the same time, Direct to Consumer brands like Warby Parker and Bonobos are opening more and more brick and mortar stores. Neil Blumenthal, the co-founder of Warby Parker explains, “I don’t think retail is dead. Mediocre retail experiences are dead.”

The same goes for email marketing. Email isn’t dead, mediocre email is dead. If you are sending out the same stale emails, your subscribers will disengage. To keep your content fresh, leverage AI tools that learn each person’s interests, behaviors, and preferences, so that you can evolve and maximize the quality of their subscriber experience. 

3 – A new automated normal does exist.

You can’t individualize the email experience without automation. Not only does automation allow you to personalize content within each email, but it also provides a way to constantly update, evolve and improve your audience communications. Also, it does all that without the disruption of manual segmentation and repeatedly having to hit “send.”

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