ASAE – rasa.io partnership
rasa.io and ASAE: The Center for Association Leadership – which has more than 42,000 members who lead and manage more than 7,300 associations all across the globe – have partnered together to bring AI and smart newsletters to associations around the globe. ASAE will be using rasa.io technology to power its daily newsletter, and ASAE will also help bring rasa.io technology to the global association community.
ASAE and rasa.io began working together earlier this year to increase engagement for ASAE’s Associations Now Daily News, which is delivered to 50,000 people.
A new, smart, AI-powered newsletter
Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.
Feedback on rasa.io artificial intelligence
John Graham, President and CEO of ASAE reports: “Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game changer for ASAE.”
“The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations,” says Reggie Henry, Chief Information and Engagement Officer at ASAE.
Robb Lee, Chief Marketing and Communications Officer concludes: “Over many decades, the marketer’s dream has been to get to a ‘Segment of One.’ We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner.”
Make your newsletter smart today
In addition to using rasa.io for its own newsletter, ASAE and rasa.io have agreed to provide a discount to members of the ASAE community for use of the rasa.io product. Visit www.rasa.io/asae to learn more. You can also read the full case study here.