For many associations, reaching members with the right content while efficiently managing operations can be a difficult balance. Association Management Companies (AMCs) specialize in addressing these demands by overseeing the day-to-day operations of their association clients and, at the same time, driving strategic initiatives. The AMC Institute (AMCI) – the official trade association of AMCs, has partnered with rasa.io to bring smart AI newsletter tech to AMCs to help them engage members and manage communications. By leveraging rasa.io’s AI-powered newsletter platform, AMCI, and its AMC members have been able to deliver personalized content, streamline workflows, and accelerate growth for the associations they serve. Here’s how AMCI, as well as AMCs like AMPED Association Management, are transforming their strategies with rasa.io.
How AMPED and AMC Institute Use AI to Engage Members and Drive Association Growth
AMPED’s Success with AI-Powered Newsletters
AMPED, a leading Association Management Company (AMC), manages numerous associations and has been working to ensure these organizations grow their reach and enhance member engagement. By partnering with rasa.io, AMPED has created hyper-personalized newsletters for multiple association, tailored specifically to member interests.
Instead of sending out generic newsletters, AMPED uses rasa.io’s AI to curate content based on each member’s preferences and behaviors. The result? Increased engagement, higher open rates, and more website traffic for each association.
Key outcomes for AMPED:
- Personalized content delivered directly to each member’s inbox.
- Significant time savings by automating newsletter curation.
- Increased member engagement and satisfaction due to more relevant content.
“rasa.io has made it easy for us to manage multiple clients within one single platform, saving our team tons of time with its automation and AI. Our associations’ members benefit from receiving the most relevant news and optimized engagement, while we enjoy the simplicity and efficiency that rasa.io brings to our workflow.”
– Michael Battagli, Vice President of Client Services and Account Executive, AMPED
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AMC Institute’s Strategy for Efficiency and Growth
The AMC Institute (AMCI), a leading trade association for the AMC industry, has also seen tremendous benefits from integrating rasa.io into their communication strategy. With over 180 member AMCs, AMCI needed a way to deliver both industry news and association-specific updates to a large, diverse audience.
By adopting rasa.io’s AI-powered newsletters, AMCI can now offer tailored content to each recipient, ensuring higher engagement rates. The AI learns from member behaviors, allowing the institute to continuously improve the relevance of the content being delivered.
Key outcomes for AMCI:
- Increased open rates and engagement, with members receiving content tailored to their individual interests.
- A streamlined process that allows AMCI to manage communications with ease, without needing extensive editorial resources.
- Valuable insights from rasa.io’s data analytics, helping the organization better understand member needs and adjust strategies accordingly.
“I truly believe in the value of rasa.io for association management companies. It’s a powerful tool that helps AMCs save time through automation, making it easier to manage multiple client newsletter communications efficiently. I’ve seen firsthand how its cutting-edge AI simplifies our processes and makes it easier to deliver meaningful, relevant communications.”
– Anita Nelson, Director of Marketing & Business Development, AMCI
Why AI-Powered Newsletters are the Future of Association Management
Both AMPED and AMCI have shown that personalized, AI-driven content is not only effective in engaging members but also saves significant operational time and resources. By allowing AI to handle the heavy lifting of content curation, these organizations can focus on what they do best: growing associations and providing exceptional value to members.
With rasa.io, associations of all sizes can keep members engaged and informed with minimal effort. It’s not just about automating processes—it’s about enhancing the quality of communication and offering a better member experience.
Whether you’re managing a small professional association or a large, international organization, rasa.io can help you connect with your members in a more meaningful way, all while improving operational efficiency.
