Associations

For growing associations, a “good enough” approach often won’t get you very far with recruitment. Trade and professional associations have to...

The rapid evolution of artificial intelligence (AI) offers transformative opportunities for marketing leaders in the association space. From...

For many associations, reaching members with the right content while efficiently managing operations can be a difficult balance. Association...

We are thrilled to announce that rasa.io, alongside Association of Corporate Counsel’s Corporate Counsel Now, has been honored with the American...

For over a century, the Society of Actuaries (SOA) has been the leading global professional organization for actuaries, with over 31,000 members...

All of us at rasa.io are particularly excited to share the results associated with the adoption of the rasa.io AI-powered newsletter platform by...

Recent research on association membership recruitment has found that email has surpassed events and in-person meetings as the most used member...

Have you ever opened an email and felt connected because it featured a real person and their story? If you’re a parent and see children who need...

If your association wants to increase event registrations, simply sharing the logistics isn't enough. Even if your association’s event has strong...

You know that feeling when you open your inbox in the morning and see a deluge of unread emails, bad subject lines, and an overload of emojis,...