Two Tech Companies Reaching New Heights with Their Newsletters [Customer Highlight]

We have customers in every field from health, sciences, medicine, law, engineering, therapy and wellness, design, HR and staffing, education, crypto, associations, and more.

Today, we’re looking at two of our very distinguished users that live in the tech world.

Gather Voices, a video recording relationship management software, and Sidecar, a professional development tool for association professionals.

Read more about how sending an AI-powered newsletter helped boost their audience engagement and shave hours off their preparation time each week.

Bonus – listen and watch them talk about their experiences directly in their video testimonials! 

VIDEO-TECH

Michael Hoffman

CEO at Gather Voices

“We love how it uses A.I. and intelligence to give people the things that they want to read while also highlighting the things we want them to read. And it really strikes that balance in a really great way.”

Gather Voices is a company that helps more than 100 organizations drive engagement through video relationship management software. Michael Hoffman, CEO at Gather Voices, says that he is always looking for new ways to expand content and email marketing without eating up the time and resources it would take to write dozens of articles and then curate dozens more.

Michael says that is where rasa.io comes in. His organization has been able to increase its open and click-through rates and reduce the marketing team’s burden.

Michael says that the organization is particularly impressed with the way the AI strikes a balance to give subscribers the things they want to read while also highlighting the things that the company wants them to read.

With rasa.io, Gather Voices has:

  • been able to increase its open and click-through rates

  • reduced its marketing team’s workload

  • provided subscribers with content relevant to their interests and the company’s

rasa.io is a leader in Email Marketing on G2
rasa.io is a leader in Mid-Market Email Marketing on G2
rasa.io is a leader in Americas Email Marketing on G2
rasa.io is a leader in Mid-Market Email Marketing on G2
rasa.io is a leader in Mid-Market Email Marketing on G2
Association-Tech

Chelsea Brasted

General Manager at Sidecar

“We really use rasa.io to build trust with our audience and frankly, to also increase the pages and eyeballs on the content we’re producing, too.”

Sidecar is a company that creates professional development tools that help association professionals grow themselves and their organizations. In her video review, Chelsea Brasted, General Manager at Sidecar, notes that the company has been using rasa.io since before she came on board two years ago.

Chelsea says that although Sidecar produces in-house content for its members, it cannot create enough to fill an entire newsletter three days a week. That’s where rasa.io comes in.

The company has come to rely on rasa.io to help it provide its members with helpful and valuable content from trusted sources. That has allowed Sidecar to get in front of its members more often than it could on its own. What matters most, Chelsea says, is that Sidecar’s relationship with rasa.io has allowed the company to build trust with its audience and increase website page views.

With rasa.io, Sidecar has been able to:

  • offer its members relevant content from trusted sources

  • increase engagement with its members

  • build trust with its audience

  • drive more traffic to its website

If you’d like to see more video testimonials from a radio host, a bank, a nonprofit supporting startups, and a marketing agency, click here.

If you’d like to see more videos from the American Society of Association Executives (ASAE), the Professional Pricing Society, an accounting technology consultant, or the association for Healthcare Food Service, click here.

Our users love to brag about the growth of their businesses.

Start seeing better results by sending better emails.

Read more from the Pushing Send Blog!

What is Content Intelligence? (A 2024 Guide)

Let’s face it, in the vast ocean of online content, sailing through the waves of mediocrity can be a daunting challenge. We all know that exceptional content is the key to attracting your target audience. But in 2024, the demand for excellence will reach new...

Read More

rasa.io case study with american marketing association

AMA Case Study: Marketers Using AI-Powered Newsletters

All of us at rasa.io are particularly excited to share the results associated with the adoption of the rasa.io AI-powered newsletter platform by the American Marketing Association, which provides a community for marketers across the globe.AMA sought a way to engage...

Read More

Event Email Marketing Strategy: All You Need to Know

You have an idea for an event, but how do you get people to attend it?  If you already have an email list, incorporating event email marketing into your communication strategy is an excellent start. You can use promotional emails, email newsletters, or drip...

Read More