Building a high-converting email newsletter signup form is crucial for any organization looking to grow its subscriber base and engage with its audience. Here, we’ve gathered some of the best examples of email newsletter signup forms, complete with actionable tips to help you create your own. Whether you’re a nonprofit, a business, or an individual creator, these examples will inspire you to craft a form that converts.
8 Email Newsletter Signup Forms That Actually Convert
1. Neil Patel
Neil Patel’s email newsletter signup form offers a masterclass in clarity and compelling copy. His brand image as a renowned authority figure in the SEO world significantly enhances the value proposition of his newsletter.
Subscribers are not just signing up for generic marketing tips; they’re gaining access to insights from a trusted industry leader. This perception of exclusive, high-quality information creates a strong incentive for potential subscribers.
Pro Tip: Utilize your industry leader. Emails from your CEO or C-Suite give you perceived direct access to an industry expert’s knowledge base, a powerful motivator for subscription.
2. The Skimm
The Skimm’s email newsletter signup form is simple and to the point. It promises to deliver news in a consistent and digestible format. Its dedication to giving women the information they need to make confident decisions differentiates it from other newsletters.
Pro Tip: By focusing on a specific niche – you can deliver content that truly resonates. It’s not trying to be everything to everyone, and that’s why it works so well for its target audience.
3. rasa.io’s Pushing Send
Perhaps we are biased, but the rasa.io email newsletter signup form stands out with its clear value proposition. Delivering the value “the more you click, the better it gets” showcases how an intelligent newsletter creates an experience that is unique to each subscriber.
Pro Tip: Communicate the unique value your subscribers will receive. Personalized content can significantly increase signup rates.
4. Backlinko
The Backlinko form is minimalistic yet practical. It focuses on a single call-to-action (CTA) using the statement “we don’t share anywhere else” to make their newsletter feel exclusive.
Pro-tip: Here’s where it sets itself apart – exclusive content. By communicating newsletter subscribers something special. It’s like being part of something exclusive, where you get first dibs on content before anyone else.
5. Ahrefs’ Digest
The Ahref form uses attention-grabbing colors and stat that displays the current subscriber (284k SEOs and marketers) count to add credibility.
Pro Tip: Highlight your BIG metric or value (e.g., the number of subscribers or what makes this newsletter different).
6. The New Yorker
The New Yorker’s form allows you to subscribe to multiple, specific newsletters. Its focus is on delivering high-quality content that fits your needs. Offering different options allows subscribers to segment themselves into a newsletter that best fits their needs.
The number of choices can be a bit overwhelming. But this isn’t just about signing up for a newsletter. It’s about curating your own reading experience that matters to your reader.
Pro tip: By offering different options, you can send content they want to see. This user-centric design creates a reading experience that helps you understand what the reader wants.
7. Hubspot’s Master in Marketing
Hubspot’s Master in Marketing signup form is features a relevant visual and a CTA button, and emphasizes interviews from big brands like the NBA, Liquid Death, Oatly and many more to bolster a credibility solely by association.
Pro Tip: The secret sauce is to leverage “big” names to improve your brand’s credibility faster than you can say “collaboration.” Plus, it creates a win-win situation, as it gets good exposure and credibility and gives the readers something exclusive and exciting.
8. Ann Handley
Ann Handley’s signup form stands out with its personal touch and engaging copy. By including a friendly welcome message and emphasizing the value of her content, she makes the form inviting and trustworthy. Ann describes her newsletter as “(literal) letters.”
Pro Tip: Personalize your signup form by adding a friendly message or a photo. Building a personal connection can increase trust and encourage signups.
More Tips for Creating High-Converting Email Newsletter Signup Forms
Here are some additional pointers on creating email newsletter signup forms that convert:
- Keep it simple: The more fields you ask users to fill out, the less likely they are to complete the form. Stick to asking for the essentials, like an email address.
- Highlight the value proposition: Clearly state what users will gain by subscribing. Whether it’s exclusive content, discounts, or valuable insights, ensure potential subscribers know the benefits.
- Use strong calls-to-action: Your call-to-action should be compelling and prompt the user to take action immediately. Use action-oriented language like “Get Started,” “Join Now,” or “Subscribe Today.”
- Incentivize subscriptions: Offering a discount or exclusive content in return for signing up can significantly boost your signup rates.
- Ensure compliance: Ensure your form complies with GDPR and other relevant regulations. This typically means including a checkbox for users to agree to your terms and privacy policy.
- Conduct A/B testing: Continuously test different versions of your signup form to see which one converts better. This can help you optimize your form for maximum effectiveness.
By implementing these tips and learning from the examples provided, you can create an email newsletter signup form that attracts and retains subscribers, ultimately contributing to your business’s growth.
Embedding your rasa.io sign-up page on your own website
With rasa.io, you can embed your sign-up page on your website with a specific code snippet that users can copy and paste to integrate this feature seamlessly. For detailed steps and the code, refer to this help center article.
How rasa.io Can Help
At rasa.io, we understand the importance of effective email communication. Our AI-driven platform helps you create personalized newsletters that resonate with your audience. By analyzing reader preferences, rasa.io ensures each subscriber receives relevant and engaging content, leading to higher open rates and stronger relationships. Schedule your demo today.
