Supporting Entrepreneurs: AI Keeps The Idea Village Community in the Know

At rasa.io, we do our best to tie our daily work to our mission to better inform the world. We also recognize the significance of the role we play in supporting our customers in achieving their missions and greater overall purposes.

Helping to engage communities one mission at a time

As a New Orleans-based company, we are particularly excited about the mission of one of our earliest customers, Idea Village. Idea Village is a “nonprofit dedicated to engaging [the New Orleans] community to embrace innovation, entrepreneurship, and new thinking … as a result, New Orleans is now in the top 10% of best cities to start a business in the country, with startup activity 64% above the national average.

Idea Village’s mission is simple and vital: To identify, support, and retain entrepreneurial talent in New Orleans.

The vital work Idea Village is doing for our beloved city makes us particularly excited to share the results of working with them. Our team began work with the business incubator to help their team deliver relevant business news to their community. Idea Village wanted to offer the news and articles that would help their community of entrepreneurs and other thought leaders make informed decisions on a daily basis.

Going beyond the email segmentation of the past Idea Village wanted to engage their community members every day, and in a meaningful way. They also wanted to individualize the content they curated for each subscriber to deliver the greatest possible value. The AI at rasa.io compiled a collection of content from a wealth of authoritative sources in the space including Inc.com, Entrepreneur, and Harvard Business Review. Then this artificial intelligence worked to individualize news and articles for the Idea Village community based upon what it knows each individual is interested in learning about.
Idea-Village-Case-Study-2.0-Digital_Page_1

Idea Village uses the AI tools that rasa.io provides to move beyond the email segmentation of the past to bring content personalization to a completely new level.

The rasa.io technology auto-generates email news to their community members. As a result, the Idea Village team can concentrate more time planning the events that make them the go-to resource for entrepreneurs in New Orleans.  

The numbers speak for themselves.

On average, 30% of the Idea Village community uses personalized news generated by rasa.io to inform their daily lives. Also, for the group our AI has gathered the most information on, we see daily open rates of over 50%.

Leverage rasa.io to engage your community

We are excited to share this latest story with our rasa.io community. We would love to teach you about how you can use rasa.io AI to engage your community as well. Sign up and start today.

Erica Salm Rench

Chief Operations Officer at rasa.io

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