What is Email Marketing? Have you ever clicked on an email, and felt your attention immediately pulled to the pictures, and then to the headings, and finally to the body text? A good email campaign can generate tons of interest in your product,...
Customer Retention
Now More Than Ever, it is Critical to Keep Communication Channels Open
We’ve streamlined our process If you haven’t heard already, we are giving free access to those who wish to send COVID-19-related email newsletter. We had such a great response to...
Communication in a Crisis
What are you going to do? How many times have you answered that question over the last week? If you're like me, the answer has changed daily (and sometimes multiple times per...
You Can Have Loyal Readers Just Like Morning Brew
Morning Brew has gained a large and loyal following for their daily newsletter. While their formula is quite simple, it’s not easy to execute. They have a clear and consistent...
Email Success Starts with a Clean Subscriber List
Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and...
Supporting Entrepreneurial Talent: AI Keeps a Community in the Know
At rasa.io, we do our best to tie our daily work to our mission to better inform the world. We also recognize the significance of the role we play...
How to Personalize Content So Your Customers Can Filter the Noise
Taking a few days off isn’t as easy as it used to be, because when you get back, you have to deal with your inbox. Joe learned that the hard way....