Content Relationship Automation (CRA) blends curation, personalization, and distribution of content in order to grow relationships between brands and their audiences.
At rasa.io, our belief is that conversations between brands and their audiences need to be rooted in giving more than you get. If you create more value than you attempt to extract, you can build trusting, authentic relationships with your customers.
But relationships are one-to-one, not one-to-many. You can’t create an authentic relationship with every customer if your communication strategy is just to copy and paste the same thing to everyone.
We believe in getting the best content to the right individual. And that content should be relevant and useful to them, not self-serving and sales-y.
Timeliness, frequency, and distribution method are all factors that can influence how customer relationships are built. Brands that execute these methods well can form tight and difficult-to-break connections with their audiences. These kinds of relationships generate fans in the process, educating, informing, and even entertaining at times.
The Answer to Building a Stronger Customer Relationship
Content
Marketing content is everywhere. It’s at the core of a good marketing strategy, it pulls in new customers and keeps growing loyalty with repeat customers. Content is social media posts, testimonial videos, copy on your website, infographics, blog posts – the building blocks of content marketing.
We know that providing great content to your audience is providing great value.
And providing great value builds a relationship.
Relationship
A customer relationship is built off trust – whether they are business-to-customer, association-to-member, or spouse-to-spouse – it’s all based on trust.
And the importance of customer relationships cannot be overstated. They are the key to success in modern business, and it’s what differentiates a brand in an overcrowded marketplace. In a world of increasing competition between brands, businesses, and organizations, customer relationships are what make one stand out from the rest.
Automation
Marketing is all about delivering the right message to the right audience in the right time and place. And marketing automation software makes sure that message is delivered in a timely, relevant, personalized, and most importantly, automated manner.
With their busy schedules, many consumers do not respond well to traditional marketing approaches like cold calls or generic mass emails.
Instead they expect to be marketed to in a more advanced and personalized way. Whether that’s their preferred social media channel or with personalized messaging – it has to be more than a one-size-fits all campaign. A marketing automation solution can make it possible for your customers to get an experience that is tailored for them.
