We are excited to announce our most recent partnership with Naylor Association Solutions!
In partnering with Naylor Association Solutions, we will further strengthen our shared goal of improving the quality of association communications and member satisfaction, while eliminating the need for additional staff effort. The rasa.io solution will leverage Naylor to be able to create customized content at scale for newsletter subscribers.
The Communications Solution
Associations are producing and sharing valuable content for their members, but with businesses and individuals sending 246.5 billion emails per day, it easy for that information to get lost in a crowded inbox. rasa.io AI-powered emails will increase visibility for association news and resources through automation and personalization. The Smart Newsletter solution is a way for organizations to reduce the amount of time it takes to curate their email communications while increasing the amount of time members spend consuming their information.
Naylor will offer rasa.io’s product to enhance two types of eBriefs:
- Their member communication-based AI newsletter
- Their career-focused AI CareerBrief
The newsletter product will use rasa.io’s AI platform to collect relevant content from thousands of public sources and send individualized news to each subscriber. The rasa.io platform engagement analytics then offer valuable insights into members’ topical preferences, which associations can use to guide programming and other marketing decisions.
The AI CareerBrief will increase engagement with association job boards by increasing their site traffic, as the technology makes personalized job recommendations for each user. The eBrief will also incorporate career development content, such as interview tips and industry forecasts.
“We’re confident that this platform will result in tangible benefits for our associations in the form of improved membership engagement and satisfaction, and increased revenue for associations.” – Laura Taylor, Vice President of Digital Operations and Development for Naylor
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