Personal recommendations still carry the most weight when it comes to convincing people to make a purchase or try an activity. Online presence and...
How to Add More Punch to Your Member-Get-a-Member Program
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7 Keys to Driving More Member Referrals
Peer-to-peer referrals are consistently rated by associations as one of their most successful recruitment tactics. To give your referral strategy a...
Naylor and rasa.io Partner to Launch AI-Powered eNewsletters
We are excited to announce our most recent partnership with Naylor Association Solutions! In partnering with Naylor Association Solutions, we will...
3 Ways to Prevent Data Decay
Customer data in the digital age is extremely valuable. As marketing technologies advance, more companies are harnessing the data to personalize and...
The Secret to Member Engagement: Part I
“The art of listening is the greatest communication tool of all time,” said Arnold Donald, CEO of Carnival Corp. “If you learn to listen, the world...
Struggling With Resistance To Change? 3 Ways Your Association Can Overcome.
Change can be tough for organizations, no matter the shape or size Oftentimes associations understand the importance of change and adaptation to...
9 Ideas for Making it Member Personal: Dale Carnegie’s Advice for Associations Part I
What can Dale Carnegie teach us about member personalization? In 1936, Dale Carnegie published one of the best-selling books of all time, How to Win...
How to Experiment with New Ideas Using a Trial Program, Part II
When it comes to professional development and networking, your members have lots of options. However, they’ll stick with you at renewal time and...
How to Experiment with New Ideas Using a Trial Program, Part I
Every year, when an association member or their employer looks at your renewal invoice, the question crossing their mind is: “What have you done for...