One Big, Hairy, Audacious Goal: The One Billion Person Promise
What is a BHAG? BHAG stands for Big, Hairy, Audacious Goal. It is a far-out, massive-scale aspiration an organization establishes to motivate the...
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Supporting Entrepreneurs: AI Keeps The Idea Village Community in the Know
At rasa.io, we do our best to tie our daily work to our mission to better inform the world. We also recognize the significance of the role we...
How to Experiment with New Ideas Using a Trial Program, Part III
In the first part of this series, you explored the benefits of using experimentation to discover new solutions for old problems. In the second...
How to Experiment with New Ideas Using a Trial Program, Part II
When it comes to professional development and networking, your members have lots of options. However, they’ll stick with you at renewal time and...
How to Experiment with New Ideas Using a Trial Program, Part I
Every year, when an association member or their employer looks at your renewal invoice, the question crossing their mind is: “What have you done...
3 Ways to Experiment with AI at Your Organization Right Now – Part III: Using Artificial Intelligence to Help Forge Connections
With its low barrier to entry, you can start planning how AI can help you bridge the engagement gap between you and your readers right now. Most...
More Engagement, Less Time: ASM Builds a Better Newsletter
We began working with the American Society for Microbiology (ASM) in early 2018. ASM set out to achieve three primary goals when beginning our...
Amazing Analytics: Petra Coach, and the 10,000,000 People Promise
Petra Coach provides a coaching service for companies interested in improving their growth rate, profitability, valuation and sustainability....
3 Ways AI Increases Engagement
AI for member engagement Every time you engage with your social media platforms, they become a little better at understanding what you want to...
The Secret to Member Engagement: Part III
Want to know the secret to member engagement? The key to member engagement is listening to your members. On the importance of listening, author...