Email as a marketing tool is stronger than ever. Let’s discuss how you can hop on the new and improved email newsletter marketing strategy.
How to Create Intriguing Content About Your Business
It’s time to dig deep and produce something worth reading to promote your business.
Here are a couple of ways you can create interest piquing content for your business.
Grab Attention With Your Headline
The first rule of writing is to start with a hook. An email inbox is a very competitive place, and you need to stand out from your competition.
Your subject line has to scream “READ ME NOW” instead of whimpering “read me when you feel like it.” Give your audience a reason to take the time and read your email. This starts with the subject line. Studies have shown that emails with personalized subject lines are significantly more successful than those without.
Refer to your reader by name, and send emails from an account that uses a real human’s name and image for the profile.
Personalization is key for standing out from the sea of automated messages consumers receive every day.
Balance Your Content Appropriately
According to the email marketing experts at Hubspot, your newsletter content should be “90% educational and 10% promotional”.
Your email newsletter audience will not want to hear about your products 100% of the time. “There’s only so much shilling you can do before they tune out”, says Hubspot.
Make sure that your readers learn something useful by the time they’re finished reading your newsletter. Give them a reason to come back every week and invest their precious time in reading your content.
Make sure to have a call to action somewhere in every edition of your email newsletter. Give your subscribers something to do with the information that you share with them.
You can test out different copy for your CTAs, different link or button styles and even the quantity and location of them in your email. Zero in on what CTAs work best for your audience and improve your conversion rates.
Perform and Share Studies
Present to your audience a study that your business or another organization has conducted – one that relates to your product and supports your message.
Your study, or the study you choose to cover, must be relevant to your industry while being interesting and digestible enough to appeal to the target market.
To properly present the study in email form, provide an image or graph that best represents the study along with a brief description of the key findings. The call-to-action is simply a link to a more comprehensive presentation.
Promote Interesting Events
If you have any upcoming events, such as seminars, webinars, or a summit, make sure to promote this in your newsletter.
Get your audience excited about the event by showing them photos and descriptions of who is speaking, or what will be said. Make sure to include the details on how to sign up and the topics that you will be discussing at the event.
How to Implement Industry Changes into Your Business’s Newsletter
Industries change, some more rapidly than others. It can be tough to keep up when big changes happen, but it also presents an opportunity for you to flex your expertise to your customers.
In order to be able to inform your customers about the latest industry trends, you have to be informed about them yourself. Here’s how you can stay in the loop about your industry:
Listen to Podcasts
Surprisingly, there are hundreds of podcasts out there that produce thousands of hours of content that are relevant to your business.
Find popular podcasts in your niche, and listen to them. There is a treasure trove of valuable information out there in the form of podcasts.
This new and popular format of communication can net hidden gems for you on your search for learning about trends and changes in your industry.
Pay Attention To Tech
Technology is the driving force behind all of the major changes in industry today. To stay ahead of all of the emerging trends in your industry, stay up-to-date on technological advancements.
Use Analytical Tools
Predict industry trends before they emerge. Using analytical tools such as Google Trends to scan for any trends that may soon blow up.
When industry changes rock your world, use the above techniques to stay one step ahead of the competition.
Share your expertise with your customers to maximize your value to them.