At rasa.io, we’d like to think that we know something about creating a successful nonprofit newsletter. After all, we are one of the leading providers of truly personalized email newsletters for nonprofit organizations and associations worldwide.
A personalized nonprofit newsletter offers one of the best ways for your organization to engage with its audience and turn subscribers into donors and volunteers. Our experience has shown a nonprofit newsletter featuring regular updates, personalized news, and a solid call to action increases website traffic and overall support for nonprofits.
Read on for recommendations on best practices to help your nonprofit or charity newsletter make an impression on your target audience.
The Benefits of a Nonprofit or Charity Newsletter.
No matter what type of charity organization or nonprofit you run, a nonprofit newsletter will be a vital component of any cohesive communications strategy. Our clients have found that the nonprofit newsletters they create through the rasa.io platform fit nicely into their overall marketing strategies, including their social media strategies.
A nonprofit newsletter will help your organization build a rapport with supporters and establish expertise in your field. As you might imagine, established expertise breeds trust, which will ultimately cultivate donor relationships, improve volunteer recruitment, and help your organization garner support throughout the community.
The Recipe for a Successful Nonprofit Newsletter
Most nonprofit organizations will follow a similar template when creating a nonprofit or charity newsletter. A successful recipe includes curated content that is relevant to the organization, important news about the organization, and plenty of calls to action.
While creating a nonprofit newsletter may be daunting, AI-assisted solutions like the ones that rasa.io offers can help get the job done, even if you have little to no experience building a nonprofit newsletter.
When creating a template for your charity newsletter, consider the following ideas to get you started:
Be sure to deliver relevant content to your subscribers.
If you’re wondering what relevant content looks like, it will depend on why you have decided to create a nonprofit newsletter. Do you want to engage your volunteers? Do you want to boost donations? Is increasing visibility in the community your ultimate goal?
You’ll want to align your nonprofit newsletter with the organization’s overall marketing strategy to represent your nonprofit’s collective voice. If you use AI-powered content curation, you won’t have to struggle to capture everyone’s interests. With AI-powered nonprofit newsletter software, newsletters will be tailored to meet the needs of each subscriber individually.
Include plenty of relevant links.
Every nonprofit newsletter should feature links to your online content, including your website, your social media channels, or any other online presence. Ultimately, the idea is to convert readership to engagement, giving subscribers everything needed to learn more about your organization.
Of course, you’ll want to pay close attention to your newsletter analytics to ensure you drive the right traffic. While it is essential to understand nonprofit newsletter best practices, there is no better way to measure a newsletter’s success than tracking its performance and using that information to make improvements.
Don’t forget to include a call to action.
Every nonprofit newsletter must include what is known as calls to action. Calls to action can be either buttons or links compelling the reader to take an action, such as making a donation or sharing the newsletter. Be sure that your call to action is eye-catching and explicit.
Like other important items in your nonprofit newsletter, it should include larger fonts and colors that make it stand out. Remember, whatever the call to action may be, it should be set up so that completing that action is convenient for whoever clicks on it.
Provide your readers with engaging content.
A nonprofit newsletter needs to feature interesting articles demonstrating your organization’s expertise and give readers something new to learn. A successful nonprofit newsletter will present your subscribers with information about your organization and relevant news about your mission.
Whatever content you share should be timely and always on-brand. Many nonprofit newsletters rely on curated content to fill this need. A curated nonprofit newsletter aggregates content based on a specific subject, pulling it together into one place; your email newsletter.
Best Nonprofit Newsletter Examples
Check out the newsletters from these great nonprofits to help generate ideas for your own organization:
- The Idea Village: The Idea Village news brief has a 30% open rate. Using rasa.io, this nonprofit organization, whose mission is to identify, support, and retain entrepreneurial talent in New Orleans, Louisiana sends a daily newsletter to subscribers. Its highly-successful newsletter provides informative content to its subscribers while promoting the organization’s brand.
- The American Society of Civil Engineers (ASCE): ASCE has provided its nonprofit newsletter readers with a stronger and more relevant experience since it started using AI tools to tailor its newsletter content. ASCE newsletters are now boasting a 50% unique open rate.
- Healthcare Financial Management Association (HFMA): The Daily Dose, published by HFMA, is an excellent example of one of the best nonprofit newsletters. With the help of rasa.io, HFMA delivers increased value to its organization by keeping subscribers better informed while reinforcing the nonprofit’s role in the profession.
Creating the Best Nonprofit Newsletter
These are just a few ideas that can get you started on the road to creating your nonprofit newsletter.
If you’re ready to make the next move and learn more about how rasa.io’s curated, personalized newsletters can help your nonprofit organization, schedule a demo today.