3 Ways to Prevent Data Decay

Customer data in the digital age is extremely valuable. As marketing technologies advance, more companies are harnessing the data to personalize and improve the customer experience. But although there are plenty of platforms to help organizations gather and store their customer data, keeping that data up-to-date is where many CRM systems fall behind. Customer data decays at a rapid rate of 30% per year.

Rotten data can’t give you an accurate view of your customers. In fact, it can have a negative impact on your entire business. Bear in mind, this decay is not the result of customers purposely withholding their information. Rather, most studies show that the majority of customers are more than willing to share their data for a more personalized, efficient experience. So, keep reading to find out how to keep your data as fresh as possible.

1. Engage your audience frequently

Frequent communication with your members or subscribers is crucial to keep them engaged. Recurring, but not repetitive communications will maximize your chances of reaching your audience. When your communications are meaningful and frequent, your customers are more likely to engage on a deeper level. The more engaged they are, the less likely they are to drop off the map.

2. Personalize your communications

Customers crave personalization and 74% of marketers say targeted personalization increases customer engagement. Gather the data from your continuous and relevant communications and use it to better personalize future marketing efforts to increase open and click rates.

Try sending smarter, easier, better newsletters today (for free).

 

3. Automate with AI

Implementing processes to frequently engage with your target audience can take tons of time and effort if you do it manually. Luckily, you can use AI to automate the frequency, personalization, and management of your messages. AI can gather your customer data in real-time so you can curate every future communication with that individual to their particular interests, during that specific time. Integrating your AI tools with your CRM will keep your customer information as fresh as possible, which will help prevent the negative impact of data decay.

You can begin on a path toward fresh and useful data today

Learn about how you can use our AI platform for Smart Newsletters to help keep your member data current, useful, and actionable.

Create your own newsletter with rasa.io.

It's easy and free to start.

Read more from the Pushing Send Blog!

[Podcast] Pushing Send – Episode 10 with Grant Baldwin

[Podcast] Pushing Send – Episode 10 with Grant Baldwin

Grant Baldwin In this episode of Pushing Send, we welcome Grant Baldwin, a public speaker, author, entrepreneur, and the host of The Speaker Lab podcast — a platform where he helps other speakers to start, build, and grow their business. Grant is truly an example of...

[Podcast] Pushing Send – Episode 9 with Brennan Dunn

[Podcast] Pushing Send – Episode 9 with Brennan Dunn

Brennan Dunn In this episode we have Brennan Dunn, who will be describing some early lessons in email marketing. Brennan has been in the freelancing world for many years and currently makes his living by providing software and products to freelancers and consultants...

[Podcast] Pushing Send – Episode 8 with Bill Macaitis

[Podcast] Pushing Send – Episode 8 with Bill Macaitis

Bill Macaitis In this episode, we welcome Bill Macaitis, a marketer who is committed to taking a customer-centric approach in everything that he does. Bill has led marketing at Slack, Zendesk, and Salesforce and he talks about how he has used email to authentically...