Growing your list of email subscribers can be a royal pain. It’s a process that falls into the category of tasks that require long-term commitment rather than ones that yield immediate growth.
But even though the growth of your list might be slow and steady, it doesn’t mean you can’t implement strategies in the present time to set your email list up for success in the future.
One of the best strategies for growing your email list is to send out consistent email newsletters.
If you are looking to expand your reach via email, the time has come for you to begin sending out newsletters on a consistent basis! In this article, we’re going to walk you through 3 advanced tips to implement when growing your email list with newsletters.
3 Top Tips from Experienced Email Marketers
When it comes to using newsletters as a marketing tool, consistency is key, but it’s not enough. If you start an email campaign and send out newsletters every single week for months on end, that’s very impressive, but your effort won’t matter if people don’t open the newsletters.
In order to grow your email list with newsletters and keep people interested in your newsletters, it’s important to create content that captivates your audience.
When you’re looking to grow your email list, remember that it’s not only important to acquire new email subscribers.
It’s equally if not more essential to hold onto and retain the subscribers you already have, too. If you only focus on acquiring new subscribers, you’ll risk losing your current subscribers.
It’s a balancing act between retention and acquisition, but it’s not impossible.
Here are 3 pro tips for creating newsletters that yield overall growth!
1 – Your Subject Line Is Extremely Important
The subject of your email acts as the first impression of your newsletter. People will either open your newsletter or delete the email almost entirely depending on what you choose to put in the subject line.
As such, it is incredibly important that you take the time to create a subject line that will draw in your audience and entice them to open your newsletter. While creativity is important, try not to clickbait your audience for the sake of increasing how many newsletter views you receive.
The subject line must adequately reflect the content of your newsletter without making false promises or being over the top.
When your subscribers open your newsletters and like what they see, they will look forward to future emails from you.
2 – Offer Niche Value that Keeps People Coming Back for More
On the topic of people looking forward to future newsletters, you should always offer some sort of value in the emails you send to your list.
Value is what keeps people captivated and interested in what you’ll say next.
The best way to provide value is by offering information that your audience cannot find anywhere else. No matter your industry, the content options are endless. There is so much to learn and share – most industries are ever-changing, so take the opportunity to educate your email list!
- What insights can you offer your email list?
- Is there anything your audience should know that your competitors won’t tell them?
- Do you have advice about certain processes in your field that you wish more people knew about?
These are just a few of the many questions you should ask yourself.
As a trustworthy source of information, your email list will grow when you offer valuable information about your industry.
3 – Always Include a Call to Action in Your Newsletters
Writing a click-worthy subject line and offering value that people cannot get anywhere else are two very important factors in growing your list with newsletters. However, these two pro tips focus on getting people to open your newsletters and look forward to future emails.
But your email newsletters should provide you with more value than just opens.
They are an incredible resource for you to make more sales.
Treat your email list as an audience that is eager to make a purchase.
Never doubt the power of a satisfied and engaged email list for making sales and increasing revenue.
CTAs not only encourage readers to spend money, but they can ask them to read a blog post, contact you for a service, sign-up for an event, follow your company on social media, fill out a survey, or any number of other actions.
The purpose of your CTA is entirely up to you!
Just keep in mind that a CTA exists for the purpose of generating new leads or converting existing leads.
Strategize about where the most valuable place to direct your audience’s attention would be, and then craft CTAs that revolve around your goals.
How to Get Started with Newsletters for Growth
Are you interested in setting up a newsletter as a way of growing your email list? If so, you’re in luck because newsletters are what we do best at rasa.io! Let us help you start seeing better results by helping you send better emails.
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