Get More SalesTractionLeadsCalls
from Your Email List
Stay in touch with your customers on a regular basis in a relevant way that isn’t salesy.
Give your audience more of what they want.
Managing multiple newsletters for clients
We’ve managed to build an intuitive and easy to use solution for marketing agencies who manage multiple email newsletters accounts for their clients.
We’ve built in a comprehensive library of sources so that you can easily pull in content for each client without having to leave the platform. You can set roles & permissions for additional users and seamlessly transition between accounts within our platform. Our analytics tables will help you to give your clients data backed recommendations for their marketing strategies.
We’ve made it easy for you to help your clients send out highly relevant content to their customers.
"My rasa.io newsletter is a fantastic compilation of my favorite digital marketing blogs and industry thought leaders... I am also not familiar with another email newsletter product that auto-curates the daily feed and personalizes it to the user (based on their activity and clicks). You can't get much better than that."
Segment of one > a few segments
Marketers have long known the importance of personalizing the consumer’s experience. You’ve used demographics and surveys to group your customers and serve them slightly altered versions of the same experience. But only recently, have we been able to truly begin personalizing for the individual.
We provide you with the ability to deliver a custom curated newsletter to every individual on your email list. Everyone knows the more personalized you get, the better your results will be.
Treat your email list as individuals and not groups and watch your metrics rise.
“The idea of being able to connect with the people who matter most to us in a valuable and ongoing way was irresistible.” - Tarik S.
Provide real value for your customers
Everyone on your email list is an individual and should be treated like one.
Many marketers send their whole list the same thing. And a lot of those emails are an ask and not a give. Recipients skim the copy to find the parts that are relevant to them (which are few and far between).
We give marketers a way to provide a real benefit regularly to their customers. And not just regularly, but relevantly.
I have been using the rasa.io Smart Newsletter platform for nearly a year and have been absolutely blown away by the results. I did a little research and it seems that the average open rate of an email newsletter is about 15 to 20% but the open rate on my newsletter has consistently been 55% or higher.
Improve efficiency through Content Relationship Automation
We all share one common yet scarce resource: time.
When you choose to automate, you are choosing to liberate your team members from redundancy and free them up to build real connections.
Automation generates results because you can engage with a new level of frequency without having to spend more time, effort or money.
Growth for Marketers
Read our top articles on email marketing, content strategy, podcasts and automation.
Nice to E-Meet You – How to Introduce Two People in An Email (w/ Examples and w/o awkwardness)
How many times have you tried to introduce two people but then realized you didn't know their name(s)? Or forgot how you knew them and stumbled with the introduction? We've all been there. Luckily for us, we can introduce people via email. But even email introductions...
Per My Last Email Meme… and Other Phrases That Will Get You Into Trouble at Work
Throughout every industry and every level of employment, there’s one thing that connects us all as working professionals: passive-aggressive emails. If you’ve been working long enough, you’ve probably sent one and you’ve probably received one, and we’d like to...
Why the New Apple Privacy Features are a Win for Good Email Newsletters
Just this month, on June 7, 2021, Apple Mail announced front-page, jaw-dropping news for email marketers and newsletter creators. The email application that makes up 93.5% of all mobile email opens and 58.4% of all desktop opens is rolling out their new Apple privacy...
Email Like a Boss: A How-To Guide for Working Professionals
The way you email says a lot about you. It tells people about your communication skills and grammar knowledge and also presents a virtual version of who you are and who you aim to be. Whether you’re fresh out of high school and new to the game or you’re a seasoned...
Using Email Marketing for Market Research
If you're searching for data-backed marketing with a high ROI, email marketing is where you'll find it. For those who already have a contact list of returning customers or engaged subscribers, email marketing should be a logical next step. Still, it can also be a...
The Dos and Don’ts of an Association Email Newsletter
An association email newsletter has the power to make or break the connection to your members. Curate and send something compelling, and you’re sure to see a near immediate engagement, but send something lazy and uninteresting, and you’ll instantly appear bothersome....