Get More SalesTractionLeadsCalls
from Your Email List
Stay in touch with your customers on a regular basis in a relevant way that isn’t salesy.
Give your audience more of what they want.
Managing multiple newsletters for clients
We’ve managed to build an intuitive and easy to use solution for marketing agencies who manage multiple email newsletters accounts for their clients.
We’ve built in a comprehensive library of sources so that you can easily pull in content for each client without having to leave the platform. You can set roles & permissions for additional users and seamlessly transition between accounts within our platform. Our analytics tables will help you to give your clients data backed recommendations for their marketing strategies.
We’ve made it easy for you to help your clients send out highly relevant content to their customers.
My rasa.io newsletter is a fantastic compilation of my favorite digital marketing blogs and industry thought leaders… I am also not familiar with another email newsletter product that auto-curates the daily feed and personalizes it to the user (based on their activity and clicks). You can’t get much better than that.
– Dave M. on G2.com
Segment of one > a few segments
Marketers have long known the importance of personalizing the consumer’s experience. You’ve used demographics and surveys to group your customers and serve them slightly altered versions of the same experience. But only recently, have we been able to truly begin personalizing for the individual.
We provide you with the ability to deliver a custom curated newsletter to every individual on your email list. Everyone knows the more personalized you get, the better your results will be.
Treat your email list as individuals and not groups and watch your metrics rise.
“The idea of being able to connect with the people who matter most to us in a valuable and ongoing way was irresistible.” - Tarik S.
Provide real value for your customers
Everyone on your email list is an individual and should be treated like one.
Many marketers send their whole list the same thing. And a lot of those emails are an ask and not a give. Recipients skim the copy to find the parts that are relevant to them (which are few and far between).
We give marketers a way to provide a real benefit regularly to their customers. And not just regularly, but relevantly.
I have been using the rasa.io Smart Newsletter platform for nearly a year and have been absolutely blown away by the results. I did a little research and it seems that the average open rate of an email newsletter is about 15 to 20% but the open rate on my newsletter has consistently been 55% or higher.
– John S. on G2.com
Improve efficiency through Content Relationship Automation
We all share one common yet scarce resource: time.
When you choose to automate, you are choosing to liberate your team members from redundancy and free them up to build real connections.
Automation generates results because you can engage with a new level of frequency without having to spend more time, effort or money.
Growth for Marketers
Read our top articles on email marketing, content strategy, podcasts and automation.
Why Your Startup Needs An Email Newsletter Now
Marketing isn't always a top priority in the pre-launch phase of a business startup. Your plate as a founder is beyond full. Your offering is still in development. People need to get to know you even when it's early. This is where starting an email newsletter can...
Notes from the pandemic: How to write powerful email that connects in trying times
Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues, businesses and schools in March 2020. He knew it was the wrong direction as soon as he started...
How email helped Entrepreneurs On Fire hit 1 million monthly downloads
John Lee Dumas knew he needed to know more about the people who were listening to his business podcast when he started Entrepreneurs On Fire in 2012. So, he turned to email. The decision to start an email newsletter was one of his earliest, well before most of his...
Why being consistent is the best thing you can do for your email newsletter
There are a lot of factors that go into making a well-read email newsletter, including a catchy subject line, a thoughtful intro and useful content. The most important ingredient? Consistency, says ecommerce consultant Kurt Elster. Elster noted the best email...
Why you need to rethink your approach to welcome emails
Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017. The magazine had close to a century of credibility and a national following. Its staff delivered a rich content mix, including original...
Marketer Bill Macaitis’ keys to writing short, sweet and highly-effective customer feedback emails
Asking for customer feedback over email is the marketing equivalent of walking a tightrope. You want to be clear on what you’re asking for, but also direct. You want to get as much info as possible without overwhelming the reader. Bill Macaitis, who has led marketing...