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Stay in touch with your customers on a regular basis in a relevant way that isn’t salesy.
Some of the Marketers we work with!
(And their case studies.)
Managing multiple newsletters for clients
We’ve managed to build an intuitive and easy to use solution for marketing agencies who manage multiple email newsletters accounts for their clients.
We’ve built in a comprehensive library of sources so that you can easily pull in content for each client without having to leave the platform. You can set roles & permissions for additional users and seamlessly transition between accounts within our platform. Our analytics tables will help you to give your clients data backed recommendations for their marketing strategies.
We’ve made it easy for you to help your clients send out highly relevant content to their customers.
"My rasa.io newsletter is a fantastic compilation of my favorite digital marketing blogs and industry thought leaders... I am also not familiar with another email newsletter product that auto-curates the daily feed and personalizes it to the user (based on their activity and clicks). You can't get much better than that."
Segment of one > a few segments
Marketers have long known the importance of personalizing the consumer’s experience. You’ve used demographics and surveys to group your customers and serve them slightly altered versions of the same experience. But only recently, have we been able to truly begin personalizing for the individual.
We provide you with the ability to deliver a custom curated newsletter to every individual on your email list. Everyone knows the more personalized you get, the better your results will be.
Treat your email list as individuals and not groups and watch your metrics rise.
“The idea of being able to connect with the people who matter most to us in a valuable and ongoing way was irresistible.” - Tarik S.
Provide real value for your customers
Everyone on your email list is an individual and should be treated like one.
Many marketers send their whole list the same thing. And a lot of those emails are an ask and not a give. Recipients skim the copy to find the parts that are relevant to them (which are few and far between).
We give marketers a way to provide a real benefit regularly to their customers. And not just regularly, but relevantly.
I have been using the rasa.io Smart Newsletter platform for nearly a year and have been absolutely blown away by the results. I did a little research and it seems that the average open rate of an email newsletter is about 15 to 20% but the open rate on my newsletter has consistently been 55% or higher.
Improve efficiency through Content Relationship Automation
We all share one common yet scarce resource: time.
When you choose to automate, you are choosing to liberate your team members from redundancy and free them up to build real connections.
Automation generates results because you can engage with a new level of frequency without having to spend more time, effort or money.
Growth for Marketers
Read our top articles on email marketing, content strategy, podcasts and automation.
3 Top Insider Tips To Overcome Email Marketing Fatigue
Email is something marketers do a lot. Some contacts engage and respond, while others don't. That's just the way it is. A single email sent to contacts within the same demographic group and/or stage of your conversion funnel can get different levels of engagement. How...
We Hope This Finds You Well: A Round-Up of Eight of Our Favorite Email Memes
It’s true. We do hope that this fun collection of our favorite memes finds you well, but chances are your eyes are tired and your inbox is overflowing with email. No matter who you are, email is likely one of your primary forms of communication at work and (if you’re...
Ten Easy Tips: How To Send An Email Newsletter That People Will Actually Read
Email marketing has come a long way since the days of its inception. Nowadays, businesses have so many different resources and tools to aid them. For example, email marketing tools like ours help organizations personalize their email newsletters with a custom-curated...
How User-Generated Content Can Boost Your Email Marketing
When it comes to email marketing, diversification is key. You can’t just pick one strategy for increasing conversions and expect it works every time, for every customer. Instead, you need to fight for every email subscriber with everything you’ve got. User-generated...
5 Email Marketing Mistakes That Are Hurting Your Business (You Can Thank Us Later)
Email marketing is still one of the most effective marketing techniques out there, even in the age of social media. You're probably putting a good amount of money and effort into your email marketing to chase those leads. Despite their efforts, marketers occasionally...
Words Matter: The Importance of Correct Spelling and Common Spelling Mistakes to Avoid When Emailing
Sure, your email program comes with a built-in spell check feature. It’s standard. However, no spell check is foolproof, and they can make mistakes, especially when it comes to context. That’s why it is crucial to proofread all of your emails, even after you’ve run a...