The Real Inbox Culprit: Email Relevance, Not Frequency
When it comes to sending out emails, most people say their subscribers complain that they receive too many of them. So if you think the obvious...
Content Marketing
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Why You Should Personalize Your Content
Taking a few days off isn’t as easy as it used to be, because when you get back, you have to deal with your inbox. Joe learned that the hard way....
3 Ways To Make Sure Your Content Engaging
While I was starting to write this, I caught myself cycling, jumping quickly from Facebook to Twitter to my email to my phone, and then Snapchat...
Marketer Bill Macaitis’ keys to writing short, sweet and highly-effective customer feedback emails
Asking for customer feedback over email is the marketing equivalent of walking a tightrope. You want to be clear on what you’re asking for, but...
Marketer Bill Macaitis shares 3 easy tips for taking your email newsletter to the next level
Does your email newsletter read more like a company brochure? It’s time to rethink your approach, says marketing expert Bill Macaitis. Macaitis...
8 Simple Steps to Kickstart Your Real Estate Content Strategy
Whether you’re a seasoned real estate content creator or just getting started, having a content strategy—and revisiting it on a regular...
Boost your real estate marketing reach this year without breaking the bank
People are staying in their homes longer, which means real estate agents need creative ways to stay top-of-mind between sales. Here’s how content marketing helps.