5 Member Touchpoints for Improving the Member Experience
Every interaction with a member—whether it’s a welcome email, a renewal notice, or a newsletter—is a touchpoint that shapes their overall...
Associations
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Mastering the Member Recruitment Process: 5 Strategies
For growing associations, a “good enough” approach often won’t get you very far with recruitment. Trade and professional associations have to...
3 Must-Have AI Tactics for Leaders in the Association Space
The rapid evolution of artificial intelligence (AI) offers transformative opportunities for marketing leaders in the association space. From...
AMCs Case Study: How AI-Powered Newsletters Help AMCs Drive Association Growth
For many associations, reaching members with the right content while efficiently managing operations can be a difficult balance. Association...
rasa.io and ACC Win the 2024 Gold Circle Award for Newsletter Excellence
We are thrilled to announce that rasa.io, alongside Association of Corporate Counsel’s Corporate Counsel Now, has been honored with the American...
Society of Actuaries (SOA): How rasa.io Empowers 31,000 Actuaries In Over 100 Countries
For over a century, the Society of Actuaries (SOA) has been the leading global professional organization for actuaries, with over 31,000 members...
7 Tips to Write Conversion-Focused Nonprofit Email Content
Ultimately, emails are a tool to help your nonprofit drive action. Discover how you can craft emails that engage your supporters and boost conversions.
How to Engage Association Members in the Digital Age
Recent research on association membership recruitment has found that email has surpassed events and in-person meetings as the most used member...
How to Use Testimonials in Your Nonprofit Email Campaign
Have you ever opened an email and felt connected because it featured a real person and their story? If you’re a parent and see children who need...
7 Types of Event Marketing Content to Boost Registrations
If your association wants to increase event registrations, simply sharing the logistics isn’t enough. Even if your association’s event has...