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How to Foster Trust with Your Members and Stakeholders
Trust is the true currency of associations. While dues and event registrations sustain your financial health, trust is what drives renewal rates—and earning it has become more challenging than ever. It is no longer enough to simply exist as a gathering place for your...
7 Tips to Write Conversion-Focused Nonprofit Email Content
With 33% of online donors saying email is the communication method most likely to inspire them to donate, email marketing is one of the best ways to reach supporters and drive them to take action. However, just because many donors prefer emails doesn’t mean they’ll...
How to Engage Association Members in the Digital Age
Recent research on association membership recruitment has found that email has surpassed events and in-person meetings as the most used member recruitment channel, with 67% of associations using events to recruit members and 82% using email. Plus, social media is hot...