Doug Walner and Renee Bigelow from Align
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3 Key Communication Touchpoints During Member Onboarding
Many associations struggle to retain new members past the first year. They might not see the value of the membership or feel disconnected from their peers. These issues can lead to disengaged members who choose not to renew. The best way to combat this and boost...
Trained association marketers who want content ideas to keep members engaged
Every day, your association is competing for attention not just with other professional resources, but with everything else in your audience’s digital lives: Slack messages, emails, social media, text messages, and breaking news. The bar to remain relevant keeps...
What Serious AI Personalization Looks Like for Associations
Every association leader I talk to has "leverage AI" somewhere on their strategic plan. Boards are asking about it. Members expect it. The pressure to do something with AI is real. But here's the problem: most associations are implementing AI in ways...