Doug Walner and Renee Bigelow from Align
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Not Everything in Your Association Belongs to AI
Does bringing AI into an association make it more of what it's supposed to be, or less? That's the question worth sitting with. Most associations aren't asking it. They're asking whether AI works, or whether they can afford it, or whether the board will approve it....
Why Are Supporters Opting Out? 5 Potential Reasons
When it comes to marketing strategies, SMS and email marketing are among the most highly recommended approaches for a reason. Over 5 billion people worldwide own a smartphone, and over 4.5 billion people use email. Despite this widespread usage, however, many...
Is Your Association Tech Stack Conference-Ready?
We’ve all been there before. An idea gets tossed around, and it’s so exciting that suddenly, your brain is going a thousand miles a minute. We could make this happen, you’re thinking, already testing out slogans and CTAs in your head. This is especially true with...