Robert Baer from Fidelity Bank

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Click-Through-Rate vs. Click-to-Open Rate: 4 Ways They Differ

Click-Through-Rate vs. Click-to-Open Rate: 4 Ways They Differ

Whether you’re creating an email campaign to send out an email newsletter or promote your new webinar, every email marketing campaign aims to get clicks. We’re talking about good, solid, beneficial clicks from users who are engaged with whatever you’re offering. There...