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Read more from the Pushing Send Blog!
What Serious AI Personalization Looks Like for Associations
Every association leader I talk to has "leverage AI" somewhere on their strategic plan. Boards are asking about it. Members expect it. The pressure to do something with AI is real. But here's the problem: most associations are implementing AI in ways...
How to Foster Trust with Your Members and Stakeholders
Trust is the true currency of associations. While dues and event registrations sustain your financial health, trust is what drives renewal rates—and earning it has become more challenging than ever. It is no longer enough to simply exist as a gathering place for your...
7 Tips to Write Conversion-Focused Nonprofit Email Content
With 33% of online donors saying email is the communication method most likely to inspire them to donate, email marketing is one of the best ways to reach supporters and drive them to take action. However, just because many donors prefer emails doesn’t mean they’ll...