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4 Unique Ways to Personalize Communications Using AI
Consider this: An association for environmental professionals tests a new strategy when it sends its quarterly newsletter. Each recipient received a version of the email that felt tailored just for them, with urban planners getting webinar invites on sustainable...
How to Collect First Party Data Through Email with AI
The digital marketing landscape is undergoing a seismic shift. As third-party cookie tracking crumbles under the weight of stricter privacy regulations, such as the General Data Protection Regulation (GDPR), a European Union regulation on information privacy in the...
What Is Content Personalization?
I still cringe thinking about my early campaigns. I used to blast the same email to our entire subscriber list of 50,000 people, convinced everyone would be interested if our product were good enough. The results? Dismal open rates, a growing number of unsubscribes,...