rasa.io and VMAE's GENUS

Get More RenewalsMembersEngagement

from Your Email List

Stay in touch with your members on a regular basis in a relevant way that isn’t salesy.

GENUS: a weekly digital newsletter designed for your VMA to provide your members with professional and personal leadership and business development content through curated articles. 

Below are a variety of options so that every organization can find a way to embrace GENUS in a way that fits their organization and their organization’s budget. 

GENUS RSS

  • A dynamic RSS feed comprised of the most clicked articles from the latest GENUS send.
  • VMA can use this for their own platforms, websites, etc. as a source of continuous, relevant content.
  • The annual subscription fee is paid to VMAE.

$200 Annually

GENUS CORE 

  • GENUS newsletter is distributed to members of participating VMA.
  • Each individual subscriber though will receive content recommended for them based on engagement.
  • The newsletter will have GENUS branding and content will be controlled by VMAE. 
  • The annual subscription fee is paid to VMAE.             

      $460 Annually

*based on list size of 2,000

GENUS CORE + REBRAND

  • VMAE maintains full control of content and distribution of GENUS except for branding
  • Participating VMAs would provide their branding (header image, footer information, etc) and their subscriber list to VMAE so that each VMA’s subscribers would see the VMA’s branding with GENUS content.
  • The annual subscription fee is paid to VMAE.

$560 Annually

*based on a list size of 2,000

 

GENUS CUSTOM

  • Participating VMA receives access to sources and filters used for the content of the GENUS newsletter 
  • VMA has full control of the rasa.io platform with access to all components of the newsletter: design including promotional space, analytics, integrations, schedule, etc.
  • Participating VMA’s receive a 15% preferred discount off of their selected rasa.io subscription.
  • There will be a $200 fee paid to VMAE for access to GENUS content and partnership.

Schedule a call with rasa.io to discuss pricing 

UPCOMING WEBINARS

These webinars will provide a deeper understanding of rasa.io and the GENUS tiers as well as an opportunity for specific questions you may have. 
  • January 12th 1-2 pm CT.  Register HERE!

The first edition of GENUS was published on Wednesday, September 7th 2022.  Please reach out if you’d like to see a sample.  

Molly Phayer of rasa.io

Host: Molly Phayer

Title: Customer Success Manager

Email: molly.phayer@rasa.io

From: New Orleans, LA

Fun Fact: Molly has a soft spot for clients in the Veterinary industry since getting Gus, her Golden Retriever and BFF.

DOWNLOAD OUR HANDOUTS HERE ↓

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Some of the associations we work with!

(And their case studies.)

american marketing association ama
rasa.io blog_ASAE_EndorsedDesignation_RGB
American Society for Microbiology
American Dental Association Logo
HFMA health care financial management association
american marketing association ama
rasa.io blog_ASAE_EndorsedDesignation_RGB
American Society for Microbiology
American Dental Association Logo
HFMA health care financial management association
HFMA health care financial management association
HFMA health care financial management association
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"Depending on how you did your newsletter, rasa reduces the time by 90%. I feel like we added another staff person."

– Mark C.

ISRI Vice President of Communications

Julie Shoop, Chief Content Officer at ASAE

Grow engagement and strengthen relationships with members

Your members engage with your association in different ways. Many of them used to attend live events, now they might join online webinars, some are active on social media – but they all use email. Email will always be the most efficient and reliable way to keep in touch with your target audience.

Your association must be a regular and relevant presence in their lives.

Our platform engages your members through curated content and builds relationships automatically.

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"The rasa.io platform has significantly enhanced the engagement of our members over the past several years...Open rates and click through rates not seen before at ASAE...Each member gets their own specialized content. Cool!"

– Reggie Henry

ASAE Chief Information and Engagement Officer

Provide tangible value and benefits for your members

A member of your association is not just a number or a name on a roster. They’re an individual and should be treated like one. 

Most associations send all of their content out to everyone on their list. It becomes a massive collection of information that no one could read in its entirety. The recipients skim to find only the parts that are relevant to them. 

We give associations a way to provide a real benefit regularly for their members. And not just regularly, but relevantly.

 Chelsea Brasted
General Manager at Sidecar (Association-Tech)
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"I volunteer for an organization where we'd struggled to write relevant and timely newsletters that offered any real value. Leveraging rasa.io allows me to produce meaningful, aggregated content that my list is responding to and engaging with...The time needed to drop an email each week is minimal (which is really welcome by this volunteer!)"

– Jason S.

A reviewer on G2.com

Dr. Michael Tatonetti
Vice President of Professional Pricing Society (Association)

Retain members and reduce churn

Engagement can mean the difference between renewal and churn. Providing value can mean the difference between a referral or being forgotten.

When your members look back over a year of belonging to your association, what will they think they’ve gained?

We solve the problem of information overload. We can help you deliver relevant information to each of your individual recipients. 

Schedule a call

Sign up for a quick call and we’ll help you figure out which GENUS tier is the best fit for your organization.

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Build stronger relationships

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Retain more memberships

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Become a valuable resource

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Increase engagement

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Save time with automation

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Provide real benefit

It’s unbelievably customized to my personal taste in terms of what I’m looking for.” – Doug W.

Align helps manage the higher level strategic goals of organizations. The recipients of their newsletter are eager to receive high quality content. With rasa.io, they can provide it for them in a smart and easy way.

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"Massively above industry average click thrus for a newsletter that almost creates itself! The AI generated newsletter is bespokely useful for the end user, and subscribers tell me they actually look forward to receiving it....It has become my business's number one marking tool. It has opened up additional revenue streams; I know what performs well and am able to consult back into the industry about content development, based on empirical evidence."

– Heather S.

A reviewer on G2.com

Improve efficiency through content relationship automation

We all share one common yet scarce resource: time.

When you choose to automate, you are choosing to liberate your team members from redundancy and free them up to build real connections.

Automation generates results because you can engage with a new level of frequency without having to spend more time, effort or money.

 Leah Riley
Executive Director at Association for Healthcare Food Service (Association)

“It’s an extremely simple newsletter to put out. It makes it easy on us to have that touchpoint with our audience.” –  Hailey K.

The Idea Village is a nonprofit that supports startups and the people that power them. They use their newsletter to keep their entrepreneurs educated and as an easy way to regularly keep in touch without the work of manually assembling a newsletter every week.

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"Excellent, easy-to-use product. Great product and a great team supporting you. It's easy to review and manage content and subscribers and we have a consistently great statistics from our subscribers. We've used our newsletter as one of our lead generation tools and it outperforms all our other offers. We've continued to build our list and remain in front of our members and prospective members each week through our newsletter."

– Jennifer J.

A reviewer on G2.com

rasa.io is a leader in Email Marketing on G2
rasa.io is a leader in Email Marketing on G2
rasa.io is a leader in Mid-Market Email Marketing on G2
rasa.io is a leader in Mid-Market Email Marketing on G2
rasa.io is a leader in Mid-Market Email Marketing on G2
rasa.io is a leader in Mid-Market Email Marketing on G2
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