AcademyHealth: Moving Two Major Missions in the Right Direction

AcademyHealth is an association with the mission of improving health and the performance of the greater health system by supporting the production and use of evidence to inform health policy and practice. Because our Core Purpose at rasa.io is “To Better Inform The World,” their mission was one that truly resonated with us.

AcademyHealth and the rasa.io newsletter

AcademyHealth was searching for a way to proactively encourage their members to connect with all the benefits they offer. AcademyHealth’s research has put them at the forefront of the Health Services industry. They wanted to ensure that their members were not only staying informed on AcademyHealth-specific news but also the leading external news from other authoritative sources.

With our missions being closely aligned from the start, the rasa.io daily email news brief was a great fit. By using our automated AI-powered email technology, AcademyHealth is now able to automatically email members their leading content alongside personalized industry news.

AcademyHealth-Case-Study-2.0-Digital_Page_1

From the AcademyHealth Director of Membership

Angélica Rodriguez, Director of Membership at AcademyHealth, describes the results they’ve seen from the rasa.io news brief:

“We see unique weekly open rates that range between 45% and 55%, our average open rate is 49%, and our average click-through rate is 16%. Having an extraordinarily high level of weekly exposure with our members is invaluable.”

On the artificial intelligence tool, she adds,

“The artificial intelligence tool analyzes member behavior and interests then adjusts content accordingly, crafting individually personalized emails that each person wants to read. Our customers are then, in turn, able to gather insights on their members’ interests and learn what matters most to them.”

Rodriguez goes on to explain the value of automation: 

“Now we have an automated way to ensure our messages to members and our important articles are getting absorbed, all while knowing we are providing our members the important information they need to remain leaders in the industry.”

Read the full AcademyHealth case study here.

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Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.

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