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What Is Content Personalization?
I still cringe thinking about my early campaigns. I used to blast the same email to our entire subscriber list of 50,000 people, convinced everyone would be interested if our product were good enough. The results? Dismal open rates, a growing number of unsubscribes,...
AMCs Case Study: How AI-Powered Newsletters Help AMCs Drive Association Growth
For many associations, reaching members with the right content while efficiently managing operations can be a difficult balance. Association Management Companies (AMCs) specialize in addressing these demands by overseeing the day-to-day operations of their association...
Understanding Marketing Personalization: The Future is Here
Capturing customer attention and building lasting relationships is more challenging than ever. This is where personalized marketing, the new cornerstone of successful marketing strategies, comes in. Personalized marketing is the art of crafting marketing messages and...