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4 Unique Ways to Personalize Communications Using AI

Consider this: An association for environmental professionals tests a new strategy when it sends its quarterly newsletter. Each recipient received a version of the email that felt tailored just for them, with urban planners getting webinar invites on sustainable...

4 Tips for Implementing New Association Technology

Is your association being held back by outdated systems, siloed data, or clunky member experiences? You're not alone! Many organizations struggle to move away from legacy technology, resulting in frustrated staff, disengaged members, and missed growth...

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HubSpot Just Made ChatGPT Actually Useful for CRM Analysis

Let me state for the record: I've been waiting for an integration like this for months. HubSpot recently launched the first CRM deep research connector with ChatGPT, and for once, an AI integration that actually delivers on its promise. Here's what's different: instead of ChatGPT giving you...

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