Despite attempts by social media to take the crown, email marketing still reigns supreme as one of the most effective means for communicating to your clientele. Whether it’s because the tactics got better, or there’s been a shift in user preferences, one thing is for sure: email marketing is making a huge impact in the business world once again.
If you want to take advantage of the most direct and effective form of digital marketing, rasa.io is your go-to resource. In this article, we’ll go over a quick rundown of how to implement email marketing and weekly email newsletters into your marketing strategy, as well as the best practices associated with email marketing.
Email Marketing Best Practices
While email marketing is effective, it must be executed properly. There is a fine line between a perfectly orchestrated email marketing campaign and a complete failure.
Here is a quick list of the most important email best practices to take into account:
Quality Over Quantity:
You should take this as the unofficial first commandment of email marketing. ZeroBounce’s study found that the number one most common reason people unsubscribe from email lists is that they receive too many emails.
Don’t flood your subscribers’ inbox.
It’s recommended that you send one to two emails per week to your subscribers. This is the perfect amount because it will keep you relevant to your subscribers but prevent you from overwhelming them with content.
Make Good Content:
If the content you email your subscribers is poor, you should not email them in the first place. Content is anything that adds value to your reader.
If you want to gain any engagement from your subscribers, you need to create something that will catch their interest and make them want to engage with your business.
Personalized Content:
We are well beyond “Hello %FIRSTNAME%.” People expect this. Acknowledging that genuine personalization requires a profound understanding of each subscriber’s interests and preferences is essential.
We are in the age of the “for you” experience.
Providing personalized content that connects with our audience ensures that every message feels significant and relevant.
Tip: Do Not Use “No-Reply”
Instead of making your email sender read “noreply@yourorganization.org”, you should use a real name. The use of “noreply” has been disallowed by the CAN-SPAM act, because it prevents the recipient(s) of the email from responding to or unsubscribing from the email list.
Getting Started with Email Marketing
Now that you’re familiar with the common etiquette associated with email marketing campaigns, it’s time to take a look at some of the tools you’ll need to succeed in this endeavor.
First, you should consider implementing newsletter tools into your email marketing strategy. Newsletter tools such as rasa.io are perfectly equipped to fulfill all of your email marketing needs.
What are newsletters?
Weekly email newsletters are the bond that keeps your existing customers engaged with your business. Crafting a quality newsletter is vital for not only keeping old customers, but attracting new ones as well.
Designing Your Newsletter
‘Before you start making your first newsletter, first you must understand your audience. To whom exactly are you sending your newsletter? What do you want out of them
Consider each of your email segments, what they like, what they don’t, and how you can craft a newsletter that not only hooks them, but keeps them interested all the way to your website. Then, focus on creating content that will drum up engagement from your most important segments.
Next, use a newsletter tool like rasa.io to perfect the look and layout of your newsletter. With rasa.io, making a professional-looking newsletter is easy!
Finding The Right Kind of Content
There needs to be content in your newsletter to make it engaging, but how do you know what kind of content will work? You should turn to your audience to answer that question.
To make the most accommodating content for your audience, use polls to ask them what kind of content they would like to see from you. Take their opinions into consideration, and craft a content strategy around their feedback.
Try collaborating with partners to create highly engaging content such as CEO interviews, takes on current events, and how your company is responding to the many trials and tribulations.
Is email marketing worth it?
You may be thinking that this seems like a lot of work for something that may not yield results, so why bother?
What’s the point?
The point of email marketing isn’t just to add another channel of advertising to your target audience. Email marketing and weekly email newsletters allow your customers to feel your presence, to keep your business in mind.
For you, this translates into more transactions with your customers, more traffic on your website, and faster overall growth. Through analytics, the data you receive from your email campaigns will tell you more about your customer base than focus groups ever could. The average ROI for email marketing is 40:1, far higher than most other marketing channels.
At the end of the day, email marketing is by far the strongest tool for digital marketing. The question is, can you use it properly and drive growth for your business?
Wrapping Up Email Marketing
Email marketing had a huge surge in growth, with the demand for authentic and frequent content from businesses and organizations.
The best way to keep customers engaged through email is through a weekly email newsletter, which gives customers priceless insight into just how genuine and valuable your business is.
