John Lee Dumas knew he needed to know more about the people who were listening to his business podcast when he started Entrepreneurs On Fire in 2012. So, he turned to email. The decision to start an email newsletter was one of his earliest, well...
Email Newsletter
Why being consistent is the best thing you can do for your email newsletter
There are a lot of factors that go into making a well-read email newsletter, including a catchy subject line, a thoughtful intro and useful content. The most important...
How to boost your real estate marketing reach with rasa.io
The real estate buying cycle isn’t as fast as it used to be. The typical American homeowner now expects to stay in their home for a median of 13 years, the highest tenure rate...
Why you need to rethink your approach to welcome emails
Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017. The magazine had close to a century of credibility...
How to hold your customer’s attention in 4 simple steps
A successful email newsletter is often measured in terms of audience growth. The more sign ups you can get, the better you’re doing, right? Not...
How an email newsletter can recharge your marketing agency’s outreach
What do you do, exactly? If you own or work for a marketing agency, chances are you’ve had to field that question a handful of times. Most people...
Why your CPA firm needs to start an email newsletter this summer
Successful CPAs are much more than devoted number crunchers. They’re knowledgeable business advisers who can offer insights to their clients on a...
How an email newsletter can recharge your community bank’s marketing strategy
A community bank is, as its name implies, rooted in relationships. Community bankers know the names and faces of their neighbors. Community banks...
How an email newsletter can recharge your law firm’s marketing strategy
Lawyers spend years in school studying the law. The core work of building a law practice, however, has less to do with legal text and more to do...
Why Most Newsletters Stink And How To Make Sure Yours Delivers Reader Value
Originally posted on Forbes Technology CouncilNewsletters most certainly are not new. In one form or another, they have been around for generations...
Here are 27 email newsletter tools every online marketer should check out now
Email newsletters remain a key part of an effective online marketing strategy in 2020. There are nearly 4 billion email users worldwide and that...
How to use UpContent and rasa.io to take your email newsletter to the next level
More businesses are sharing curated content over email, blogs and social media to educate and connect with their audiences. The good news? The...
Why every real estate agent needs an email newsletter
Real estate is a competitive space with a very specific marketing challenge—the one-on-one time real estate agents get with customers comes (at...
