Marketing isn't always a top priority in the pre-launch phase of a business startup. Your plate as a founder is beyond full. Your offering is still in development. People need to get to know you even when it's early. This is where starting an email...
John Lee Dumas knew he needed to know more about the people who were listening to his business podcast when he started Entrepreneurs On Fire in 2012. So, he turned to email. The...
There are a lot of factors that go into making a well-read email newsletter, including a catchy subject line, a thoughtful intro and useful content. The most important...
The real estate buying cycle isn’t as fast as it used to be. The typical American homeowner now expects to stay in their home for a median of 13 years, the highest tenure rate...
Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017. The magazine had...
A successful email newsletter is often measured in terms of audience growth. The more sign ups you can get, the better you’re doing, right? Not...
What do you do, exactly? If you own or work for a marketing agency, chances are you’ve had to field that question a handful of times. Most people...
Successful CPAs are much more than devoted number crunchers. They’re knowledgeable business advisers who can offer insights to their clients on a...
A community bank is, as its name implies, rooted in relationships. Community bankers know the names and faces of their neighbors. Community banks...
Lawyers spend years in school studying the law. The core work of building a law practice, however, has less to do with legal text and more to do...
Originally posted on Forbes Technology CouncilNewsletters most certainly are not new. In one form or another, they have been around for generations...
Email newsletters remain a key part of an effective online marketing strategy in 2020. There are nearly 4 billion email users worldwide and that...
More businesses are sharing curated content over email, blogs and social media to educate and connect with their audiences. The good news? The...