Don’t Treat All Prospects the Same: Tips for Targeted Recruitment
Not all prospective members are at the same level of engagement. Some are just learning about your association; others are aware of what you do...
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How to Add More Punch to Your Member-Get-a-Member Program
Personal recommendations still carry the most weight when it comes to convincing people to make a purchase or try an activity. Online presence...
7 Keys to Driving More Member Referrals
Peer-to-peer referrals are consistently rated by associations as one of their most successful recruitment tactics. To give your referral strategy...
How To Fine-Tune Your Member Nurturing Strategy
Member recruitment is a never-ending job in association management. Is your strategy for pursuing leads as effective as it could be? It can take...
How to Host Virtual Meetings in a Time of Screen Fatigue
Meetings are a crucial aspect of the work your association does and likely a primary source of revenue. Annual meetings, trade shows and expos...
3 Habits of Associations That Are Thriving in the Digital Age
Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Today, they’re...
5 Ways to Welcome New Members to Your Association
How your association welcomes its new members is crucial, not only to fostering long-lasting relationships but to ensure that you retain...
Two Tech Companies Reaching New Heights with Their Newsletters [Customer Highlight]
We have customers in every field from health, sciences, medicine, law, engineering, therapy and wellness, design, HR and staffing, education,...
The Dos and Don’ts of an Association Email Newsletter
An email newsletter from your association has the power to make or break the connection to your members. Curate and send something compelling,...
How to Increase Member Retention with an Email Onboarding Sequence
Are you an association with an objective to develop solid relationships with your new members? Well, you can easily do so by deploying an email sequence campaign.