The Real Inbox Culprit: Email Relevance, Not Frequency
When it comes to sending out emails, most people say their subscribers complain that they receive too many of them. So if you think the obvious...
Email Marketing
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Scared Of Spending Too Much On Email Marketing Automation Software?
Let’s Break Down the Cost Marketing automation utilizes software to automate certain repetitive marketing activities, such as sending...
RSS Feeds: The Secret to a Complete Marketing Strategy
What is an RSS Feed? RSS Feeds are a standardized method of content distribution. Okay…but what does that mean? Essentially, an RSS Feed...
Email Marketing Problems: 5 Common Issues and How to Solve Them
Let’s face it, email is still the most cost-effective way to engage your hard-earned subscribers and cultivate lasting relationships that bring...
What’s in a Name? That Which We Call a Rasa…
Not enough people ask about the meaning behind our name, rasa.io, but it actually has some pretty interesting origins. You may have heard the...