Email Marketing

When I first dipped my toes into email newsletters, I thought they were just a fancy way to send out promotions and updates. But, oh, how wrong I...

Looking for a way to monetize your blog, website, or social media presence? Consider joining rasa.io’s affiliate program. If you’re...

Email marketing has come a long way. It’s no longer about mass blasts and crossed fingers. Now, marketers have various tools to create...

It seems simple: you put together an email campaign, send it out, and watch the click data pour in. You can count on the fact that the click data...

Unopened emails? Low engagement? High bounce rates? Are your clients going cold on you? It might be time to revamp your email marketing...

If you’ve ever put together an email newsletter, chances are you’ve struggled with the age-old question, “How long should an email newsletter...

Publishers who fail to embrace newsletters as part of their marketing strategy are stuck in the past. Email newsletters are old-school, but they...

I still cringe thinking about my early campaigns. I used to blast the same email to our entire subscriber list of 50,000 people, convinced...

Want to drive more email subscribers to your higher ed newsletter? As a key component of the marketing funnel, your website is a natural tool to...

Capturing customer attention and building lasting relationships is more challenging than ever. This is where personalized marketing, the new...