Why being consistent is the best thing you can do for your email newsletter
There are a lot of factors that go into making a well-read email newsletter, including a catchy subject line, a thoughtful intro and useful...
Email Marketing
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Why you need to rethink your approach to welcome emails
Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017. The magazine had...
Marketer Bill Macaitis’ keys to writing short, sweet and highly-effective customer feedback emails
Asking for customer feedback over email is the marketing equivalent of walking a tightrope. You want to be clear on what you’re asking for, but...
Marketer Bill Macaitis shares 3 easy tips for taking your email newsletter to the next level
Does your email newsletter read more like a company brochure? It’s time to rethink your approach, says marketing expert Bill Macaitis. Macaitis...
‘You can literally cold email anyone’: How Sachit Gupta built a career on out-of-the-blue email
Imagine cold emailing your way into working with a dream client. That’s exactly what marketer Sachit Gupta did back in 2012. At the time Gupta...
Ryan Farrell of LinkedSelling shares tips for launching a high-impact email marketing campaign
It’s better to give than it is to receive. That’s especially true for email marketers, says Ryan Farrell, marketing strategist for LinkedSelling,...
8 B2B Email Marketing Trends to Watch Out for in 2022 (Plus Tips)
This year’s email marketing trends are all about personalization, simplicity, interaction, and the use of AI tools that allow you to track and analyze the behavior of your audience in order to optimize your email campaigns.
The 3 Best Ways to Use Interactive Content in Email Campaigns
Using interactive content in email marketing can add to engagement and help convert more customers.
At Last, 6 Secrets To B2B Email Marketing
From perfectly-crafted cold emails to hyper-personalized newsletters, you have an opportunity to take your business to new heights in 2022 and beyond.
3 Top Insider Tips To Overcome Email Marketing Fatigue
If you don’t want to fatigue your contacts but still want to deliver the content they are looking for, you need to find a Goldie Locks sweet spot.