How to Increase Member Retention with an Email Onboarding Sequence
Are you an association with an objective to develop solid relationships with your new members? Well, you can easily do so by deploying an email sequence campaign.
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Strategies for Collecting Feedback from Association Members
Feedback is a valuable source of information for associations to know how your members and target audience perceive your brand, value, and...
The Webinar Email Series: Everything Associations Need to Know
Sending concise and informative emails before and after your events and webinars can help you grow attendance and engagement with members....
The 5 Emails Associations Should Be Sending
To build community and grow your association you need to retain current members, attract new ones, and most importantly, grow engagement....
Email Deliverability for Associations: Are Your Campaigns Ending Up in The Junk Folder?
Are you an association struggling to gain more members? Your emails might be landing in recipients’ spam folders. Understanding email...
The Clear Cut Definitions of Email Marketing Metrics for Associations
Email Analytics Metrics Analyzing your emails can help you level-up your association’s email marketing efforts. This will give you a clear and...
AMA Case Study: Marketers Using AI-Powered Newsletters
All of us at rasa.io are particularly excited to share the results associated with the adoption of the rasa.io AI-powered newsletter platform by...
Celebrating Excellence: ASAE and rasa.io Wins The 2024 Gold Trendy Award
In the heart of the association industry’s most anticipated gathering, rasa.io and ASAE shine brightly, capturing the highly coveted Gold...
Need Inspiration? 10 of the Best Curated Newsletters
The email newsletter is still the most effective digital marketing tool organizations, associations, and businesses can use to grow audiences,...
Owning the Real Estate With a rasa.io Newsletter
If your organization or association is still outsourcing your email newsletter, consider some downsides to this outdated approach.