We’re days away from putting the final touches on Season 1 of our new podcast Pushing Send, and we thought we might give our listeners a sneak peek into the show, which is all about people who create amazing emails.
The series highlights their strategies and how they connect and engage with subscribers. Our guest-list includes seasoned experts like Bill Macaitis, the former CMO at Slack; Joanna Wiebe, the founder of Copyhackers; and John Lee Dumas, the founder, and host of the award-winning podcast Entrepreneurs on Fire.
Today you will hear from the host Bryan Kelly as well as Jared Loftus and Emily Dowd from the rasa.io team, who will give you a taste of what to expect, sharing their thoughts on the approach to the show and reflecting on the comments made by our first few guests.
Key Points From This Episode:
- Why the behind-the-scenes stories of a great email are particularly illuminating.
- Acknowledging the thought, effort, and creativity required to create an impactful email.
- The idea that every email sender has a different goal and measure of success.
- The difficulty of editing interviews when all the content is so good!
- Hear what success for this podcast looks like, including inspiring and building relationships.
- What emails and dating have in common…
Tweetables:
“To form or further relationships or get a message across takes effort. It takes some thought and some creativity, and hearing how people go about that and come up with those ideas I think is going to be really interesting.” — @JaredLoftus [0:01:22]
“I think what is going to be such a great takeaway from this whole series is that each email sender has a different goal that they are talking about and what success means to them.” — @EmailyDowd [0:01:41]
“For the record, I would be skeptical of anyone that doesn’t think email is sexy.” —@JaredLoftus [0:03:20]
Links Mentioned in Today’s Episode:
Episode Transcript
Bryan
Hey there, I’m Bryan Kelly from rasa.io we’re putting the final touches on Season one of our new podcast, which is called Pushing Send, and we thought you might like to hear a little bit about it. Pushing Send explores stories about people who create amazing emails. The series not only highlights their strategies, but how they connect and engage with subscribers. Our guest list includes experts like Bill Macitis, the former chief marketing officer at Slack. Joanna Wiebe an influential copywriter and the founder of Copy Hackers, plus John Lee Dumas, one of the most prolific and top ranked business podcasters today.
So to give you a tiny taste of what’s coming, I sat down with Jared Loftus and Emily Dowd from the rasa team. We share thoughts on our approach to the show and reflect on comments made by our first 2 guests, Kurt Elster and Jay Acunzo. Check it out.Check it out.What are your guys thoughts around, how we approach this and some of those early ideas that we had tossed around.
Jared
I’m interested in hearing those kind of untold stories about the parts of the process the things that go into a great email the content, the idea, the personalization. Everybody goes about it in a different way. And so zoom out and go. OK? Well, here are these things that people are doing to form relationships or to further relationships or to get a message across and to do that it takes effort, right? It takes some thought and some creativity and hearing how people go about that and come up with those ideas. I think it’s gonna be really interesting.
Emily
Yeah, I think what’s going to be such a great take away from this whole series is that each email sender kind of has a different goal that they’re talking about and what success means to them. I think, who was it, Kurt? You know, once when somebody he didn’t know contacted him and, you know, referred to him as the Shopify guy that was like that was when he knew he was doing something right. And there are a lot of different goals. It’s cool to hear someone come up with a brand new one.
Bryan
Yeah, I think I completely agree with you. Understand and see and discover little things like that that such a range of people are doing. There’s so many great things. And even as I was going through these interviews and then editing the episodes, it was hard to be like, Oh, there’s so many good things here. But what’s this stuff that really stands out? And you may think like Oh, yeah, like I feel the same way. But to hear it in their voice or to hear that just kind of uniquely different twist, it’s kind of interesting, and it sparks ideas, and I think it gives, like some of the great inspiration to then set out and think about how you approach your next email.
Jared
That would be the definition of success for me, for this podcast is if we can not only highlight those stories behind the email, but also spark interest for people to come up with new and better creative, effective ways for them to apply to their own email. For the record, I would be skeptical of anyone that doesn’t think email is sexy. Just, my opinion.
Emily
They have no idea what they’re talking about. Uh, wasn’t it? I think it was Jay. In episode two who was talking about, I think maybe it’s even the name of his newsletter was something about being bothered by the suck or something like that.
Jared
Yeah, he had a few different ones where it was like, Damn, the best practices was an email newsletter he had.
Emily
I think a common theme we’re gonna keep hearing about is that relationship building. And we always say this in our office. It’s like dating. You know, you don’t come right out in the first email or interaction and ask somebody to marry you. You know, you’ve got to build that relationship. So I’m excited to hear more people talk about how they’re doing that.
Bryan
Awesome. Well, I think we covered some good ground here, and it was great to hear from both of you around some of your reflections and kind of hopes for the podcast as well as some takeaways. Is there anything else that you think would be worth sharing in this context? Any final thoughts?
Jared
Covered it on my end.
Bryan
Cool.
Emily
I’m excited.
Bryan
Well, get ready for episodes one and two from season one of Pushing Send coming May 12, 2020. Wherever you listen to podcasts, be sure to subscribe.
