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5 Member Touchpoints for Improving the Member Experience

Every interaction with a member—whether it’s a welcome email, a renewal notice, or a newsletter—is a touchpoint that shapes their overall experience with your organization. These moments may seem small on their own, but together, they form the foundation of your...

Mastering the Member Recruitment Process: 5 Strategies

For growing associations, a “good enough” approach often won’t get you very far with recruitment. Trade and professional associations have to keep up with changing trends in their industries, meaning what causes members to join your organization one day might...

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HubSpot Just Made ChatGPT Actually Useful for CRM Analysis

Let me state for the record: I've been waiting for an integration like this for months. HubSpot recently launched the first CRM deep research connector with ChatGPT, and for once, an AI integration that actually delivers on its promise. Here's what's different: instead of ChatGPT giving you...

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