Email newsletters remain a key part of an effective online marketing strategy in 2021. There are nearly 4 billion email users worldwide and that number continues to climb. Fortunately, there is a range of email newsletter tools available to help you tap into that growing audience. Which email newsletter software is the best fit for your needs?
To help you answer that question we gathered a list of the top email newsletter software on the market, along with descriptions of what they do and their pricing information.
To be clear, a fair share of the tools listed here are general email marketing service providers and do more than send newsletters. But their offerings include campaign templates, newsletter templates, subject line testing, analytics, and design tools, as well as features that help you manage your list of newsletter subscribers, all important features when managing a newsletter. There are tons of email marketing tools out there to choose from.
Skip straight to the section of your choice with one click:
Let’s start with the basics of email newsletters.
What are email newsletters?
Email newsletters are the digital age cousin of the old-school, printed newsletter. The purpose of a newsletter is to share news and information that’s useful to a specific audience. When it comes to your business, your audience is your existing and potential customers.
An email newsletter is a popular place to share:
- Interesting details about your work and your team, for example, recent hires and upcoming webinars and events;
- Best practices and tips;
- The latest industry news and trends;
- High-quality blog posts that are written internally or externally;
- Photos and stories from customers or clients; and
- Links to articles, videos, listicles (e.g., 10 best U.S. vacation spots), and other content related to the topics that your audience cares about.
In order to be effective, email newsletters have to be sent on a regular basis. Aim to send at least once a week. They also need to share information that is useful to your audience, not just promoting your businesses. Let’s talk more about that.
Free download: The Straight Talk Guide to Content Curation
Why send an email newsletter?
Email is still king when it comes to marketing directly to a targeted audience. Social media posts are dropped into crowded feeds, but an email message lands directly into your customer’s inbox.
Email newsletters build value and relationships, they position you as a trusted source of information.
Creating a newsletter means increasing open rates. Better open rates mean growing engagement with your audience. And engagement leads to sales.
Consumers that receive an email newsletter are more likely to engage with the brand than those without a newsletter. The most important component of a successful email newsletter is content.
Why does rasa.io care about email newsletter tools?
The short answer: Because rasa.io is an email newsletter tool.
Here at rasa.io, our focus is on building smarter email newsletters. Use our platform to design your newsletter template and handpick what news websites, social media feeds, and other content sources you want to gather articles from. Then rasa.io gets to work building your newsletter.
The secret ingredient? We leverage artificial intelligence to sift through your curated content and deliver a unique email newsletter for each person on your email list.
Of course, we think our platform is awesome. You should definitely check it out if you’re interested in sending a customized email newsletter and automating aspects of your email outreach.
Do you know what else is awesome? Transparency.
In this case, transparency means acknowledging that each business is coming to the table with different needs and email newsletter tools (including our own) are hardly one-size-fits-all.
The key is finding the tool that works for you and your business. Use the following list to help you understand your options and find the right fit.
28 Email Newsletter Tools for Marketers in 2021
TinyLetter is a simple, no-frills email newsletter tool geared mostly toward writers of personal newsletters. Think of someone writing a family newsletter or a musician who wants to connect with her fans. This tool does not offer advanced reporting or other business-grade features. For that, they point users to their parent company, Mailchimp.
Image source: Tiny Letter | www.tinyletter.com
LinkedIn offers a newsletter creation tool as part of its platform. This isn’t technically an email newsletter, but it works in a similar way.
The platform’s publishing tool allows you to build a newsletter and reaches out to your contacts with an offer to subscribe (you can turn this option off if you’d like). Users can publish up to one article in their newsletter every 24 hours.
Free email newsletter tools for small users
Pricing: The free plan is up to 250 emails a month; Starts at $11.89 a month for Pro plan
Benchmark’s drag-and-drop functionality makes polished, design-forward newsletters attainable even for marketers that don’t consider themselves tech-savvy. Users also get a full range of features that cater well to scaling teams, including detail analytics, spam testing tools, A/B split testing and auto-responders.
Another plus? The platform is international in scope and is available in nine different languages. If you need things available in several languages, check this tool out.
Source: Benchmark | www.benchmark.com
Pricing: Free for up to 500 contacts; plans start at $19 a month
Campayn bills itself as an email marketing tool for non-experts. Expect an email editor with drag-and-drop functionality, custom HTML upload, and specialized tools for adding calendars, Google Maps embeds, and PDFs to emails, along with automation and reporting features.
Pricing: Free to start; Professional edition starts at $800 a month
HubSpot offers a drag-and-drop email editor, as well as advanced features like A/B testing, personalization, and smart content rules. The tool also integrates with other HubSpot products, including its free content relationship management (CRM) tool, to analyze how your campaigns are going.
Pricing: Free for up to $2,500 subscribers; sliding scale based on total subscribers
Consider EmailOctopus if you’re looking for an affordable high-volume email newsletter software. Emails are sent through Amazon’s transactional service, which requires you to set up an Amazon SES account. You get all the trappings of a regular email marketing tool, including templates, a rich email builder, analytics, and automation.
You can send emails to 30,000 subscribers for about $75 total, or less than half of what most major email marketing services charge.
Pricing: Free for up to 12,000 emails to 2,000 contacts; $9.99 a month for up to 50,000 contacts; $14.99 for 100,000 contacts; and $299 for 200,000+
Mailchimp is a heavy-hitter when it comes to all things email. And it’s free, which makes it an obvious option for small and medium-sized businesses that are new to sending email newsletters.
The platform offers a range of templates and a straightforward drag-and-drop builder to get your email newsletter up and running quickly. The platform also has basic tools for automating and segmenting your emails, though scaling teams may find them limiting.
Pricing: Free for up to 6,000 email a month; plans start at $9.65 a month for up to 30,000 emails a month
Mailjet prioritizes two things: sending speed and developer resources. Interested in building your own email solutions? This is a tool to check out. Mailjet’s developer-friendly features include an API solution for software engineers to build onto their platform.
Mailjet emphasizes its solutions for fast-growing teams, including collaboration features that help large teams work together on email campaigns.
Pricing: Free for up to 50 subscribers; starts at $5 a month for less than 200 subscribers
Revue is an email newsletter tool designed for writers and publishers, with names like Vox Media and Fast Company among its users. It has a simple, text-focused email builder tool that lets users embed media, drag-and-drop links to relevant content, and add integrations to content curation tools like Pocket.
Pricing: Free for up to 500 subscribers; plans start at $9 a month
Sendicate is a design-centric email newsletter software for small businesses. Access email newsletter templates and an easy-to-use email builder, as well as more advanced features like subscribing segmenting, reporting, and email scheduling.
Pricing: Free for up to 300 emails a day; plans start at $25 a month for up to 40,000 emails a month
Sendinblue brings together email newsletters, SMS marketing, and chats into one software that caters well to small and mid-size businesses. Get access to an extensive library of templates, HTML editor, and drag-and-drop functionality. You can also link automated emails, including a newsletter signup, to a range of customer actions using its powerful automation features.
Pricing: Free for the first 250 emails; plans start at $9 a month
Vision6 stands apart for its range of next-level contact segmenting features. If you’re interested in sending hyper-targeted emails, this is a tool to look at.
It features a spreadsheet-like interface to help you manage and group subscribers, alongside standard features like easy-to-edit templates, drag-and-drop functionality, and social media integrations.
Pricing: Free for up to 2,000 emails a month for up to 2,000 subscribers; plan-based pricing starting at $32 a year or $6 per credit for pay-as-you-go credits
Zoho Campaigns is an email marketing service designed to work hand-in-hand with the brand’s CRM. If you’re already a Zoho user, this could be the email newsletter solution for you.
Features include a library of free newsletter templates, analytics, and preview options that allow you to see what your email newsletter looks like on different email servers and devices. The tool also optimizes for mobile, tablet, and desktop.
Paid email newsletter tools
rasa.io (yes, that’s us!)
Pricing: Plans start at $29 a month for up to 2,500 subscribers
rasa.io newsletters engage and grow relationships through content curated for each individual you send to. Whether you have a list of 100 or 100,000 – everyone gets an email with a set of articles chosen specifically for them based on their past behavior in your emails.
You can provide a real benefit regularly for everyone on your email list. And not just regularly, but relevantly. Through automation, you can engage with a new level of frequency and personalization without having to spend more time, effort, or money.
It’s one of the best options for agencies, entrepreneurs, associations, small, medium, and large-sized businesses – anyone who wants to regularly send updates to the readers.
Pricing: Plans start at $19 a month for up to 500 subscribers
AWeber is well-established in email marketing service, offering a solid email newsletter tool for small businesses. Features include email designs and detailed reporting, as well as automation and segmentation features. The tool also integrates well with a number of key systems, including WordPress and Shopify.
AWeber’s subscriber segmentation abilities function well but aren’t as powerful for scaling teams. If you want to send email newsletters to multiple segments and have more control over your distribution, it may not be the right fit.
Pricing: Plans start at $29.99 a month
While most email newsletter tools focus on text and images, BombBomb stands out for its emphasis on video. Use BombBomb’s app to record videos or upload videos through YouTube and use the tool’s templates to design a video-friendly newsletter. Your newsletter subscribers receive the videos as GIFs automatically generated by the software. BombBomb also provides useful in-app tutorials to walk you through getting started.
Pricing: Plans start at $9 a month for up to 500 subscribers
Campaign Monitor provides beautifully designed professional email marketing campaigns. Their software has a multitude of templates, utilizes drag and drop design, and mobile responsive emails. You can customize the user experience with segmenting, personalization, and customer journeys.
Pricing: Free 30-day trial; plans start at $19.95 a month
Campaigner is a good option for growing teams interested in taking advantage of more advanced features, like email automation workflows. The tool has standard features like email newsletter templates and an easy-to-use email builder as well as more advanced features. Like, workflows for setting up detailed email triggers tied to specific customer actions, for example, filling out a form on your website or their response to a previous email.
Pricing: Starts at $20 a month for up to 500 contacts
Constant Contact is a solid email newsletter service for businesses large and small. Their service offers a range of user-friendly features, including hundreds of email newsletter templates to get you started.
They also have a helpful onboarding process, a plus for businesses looking to jump in quickly. If you’re looking for more powerful features, like more complex automation, this may not be the best fit.
Pricing: Free 14-day trial; plans start at $49 a month for up to 2,000 contacts
Drip’s CRM and related email marketing tools are designed specifically for e-commerce users. Its advanced email features include visual workflows and cross-channel marketing automation for retailers interacting with customers on social media, email, and other platforms. The tool also has a range of e-commerce integrations like Shopify, Magento, and Woo Commerce.
Pricing: Starts at $89 a month for up to 10,000 contacts
Emma stands out for its user experience and its exceptional design. Expect beautiful built-in email newsletter templates, as well as the automation and campaign management tools typically found on professional-grade email marketing platforms. Emma also offers email personalization through dynamic content and tools for specific industries, including franchises, nonprofits, gyms, and universities.
Image source: Emma | www.myemma.com
Pricing: Starts at $15 a month for a Basic plan with 1,000 contacts
GetResponse is built to scale alongside your business, starting with basic email marketing, including email newsletters, and allowing you to add more advanced tools like landing pages, webinars, and autoresponders as you go. Design and customize your emails with a drag-and-drop editor, or choose from hundreds of ready-made templates.
They also offer access to some 5,000 licensed images from Shutterstock. Feel free to experiment; they offer a free 30-day trial on any of its plans.
Pricing: Starts at $79 a month for up to 500 contacts
Keap’s customer relationship management (CRM) platform offers a whole set of email marketing tools, including a library of flexible templates to get you started building a newsletter.
Other features include segmentation tools that subdivide your contact list by industry or how subscribers interact with your content, A/B testing, and auto spam checking to make sure your email newsletter lands in inboxes.
Pricing: Plans start at $10 a month for up to 500 contacts
Mad Mimi’s primary selling point is its simplicity. It aims to make sending and tracking email newsletters as easy as possible. Create emails, build a contact list and send newsletters to a subscriber list. The platform also offers other email marketing tools like creating drip campaigns or adding integrations.
Pricing: Varies depending on email speed and features
MailUp’s differentiating factor is its pricing structure, which has users pay on a sliding scale based on how quickly they need their messages delivered. If you’re OK with sending emails at a slower pace, this could be a good fit in terms of pricing.
Otherwise, expect many of the same features as other email marketing tools, including a drag-and-drop email builder, HTML editor, and well-designed newsletter templates to choose from. WordPress users take note: MailUp offers a WordPress plug-in that you can use to capture newsletter signups on your website.
Pricing: Starts at $79 a month for up to 1,000 contacts
Ontraport’s “all-in-one” marketing service is perfect for entrepreneurs and small businesses and includes an email newsletter tool within its email marketing suite.
In addition to templates, the newsletter software offers features like advanced segmentation for targeted campaigns and automated email re-engagement. The re-engagement tool will help you remove unresponsive contacts and re-engage with those you haven’t heard from in a while.
Pricing: Plans start at $9 a month
Sendloop has been in email marketing since 1999 and continues to deliver a powerful set of features at a reasonable price point. Including a suite of email marketing tools for optimizing delivery like its 24/7 blacklist monitoring that tracks and addresses delivery issues. This tool also has a developer platform for building marketing solutions that you can sell to others.
Pricing: Substack charges a 10% fee on paid subscriptions
Substack is an email newsletter tool designed to help writers start a paid newsletter. Its users include high-profile media names like The New York Times and Wall Street Journal. They offer design-forward email newsletter templates and tools for processing paid newsletter subscriptions.
Image source: Substack | www.substack.com
Pricing: Plans start at $11 a month; nonprofits get 10,000 emails a month for free
Vertical Response is a crisply designed, straightforward email newsletter platform for small and mid-size businesses, but it suits nonprofits particularly well. The tool offers a special nonprofit pricing plan that allows qualifying organizations to send up to 10,000 emails a month for free, as well as a 15% discount on its plans.
Which email newsletter tool is right for me?
As this list shows, there are a lot of options out there to help you send email newsletters to your audience.
In addition to price points, consider the following when weighing whether an email newsletter tool is the best fit for your business.
>> How big is my subscriber list? The smaller your list, the less reliant you are on features that come with paid plans.
>> How people will be collaborating? If it’s mostly one person or a small team sending your email newsletter, steer toward a smaller tool. Consider upgrading if you’re looking specifically for the ability to collaborate.
>> Do I want to automate more of my email marketing? Powerful automation services come with a price tag, but they’re worth it in terms of optimizing your email newsletter strategy.
Weigh your options before purchasing, make sure to regularly reassess your needs over time, and don’t be afraid to experiment with your email newsletter strategy.