There’s no doubt that email is one of the most powerful tools in your marketing arsenal. But creating an effective email campaign can be tricky.
That’s where funnels come in. Funnels help you guide subscribers through a series of emails, ultimately converting them to your desired goal.
Not sure which funnel to use? No problem! Check out these 5 proven email funnels that will boost conversions.
Funnels provide a systemized way to familiarize your email subscribers with your mission and increase conversions.
Ready to get started?
Let’s talk email funnels!
What is an Email Funnel?
An email funnel is a series of emails that are sent to email subscribers with the goal of getting them to act on your conversion goal.
A well-crafted email funnel can help you achieve your conversion goals, whether you want people to make a purchase, register for a webinar, or book a call with you.
Email funnels typically consist of a series of brand awareness emails, followed by a series of educational emails, and then finally a conversion email.
The goal of an email funnel is to build a relationship with the email subscriber. Email funnels are an important part of any business or organization.
Why Use Email Funnels?
Email funnels are one of the most effective ways to get someone to act on your conversion goals. 99% of email users check their email daily, some even check it 20 times a day.
You should ask yourself: How can I take advantage of these stats?
Email funnels are a valuable tool, and if you are not using them, you are leaving money on the table.
Other reasons why email funnels are useful:
- Email funnels allow you to build a relationship with your email subscribers.
- Email funnels don’t require high additional investment.
- Email funnels are very versatile, they can be used for a variety of purposes.
- Email funnels are also a great way to segment your email list.
Creating an email funnel strategy and maximizing its benefits can be a game-changer to grow your conversions.
5 Proven Email Funnels To Increase Your Conversions
Now that we have discussed what email funnels are and why you should use them, let’s go through five proven email funnels that you can use to increase your desired conversions.
1. Awareness Email Funnel
The first email funnel is the awareness email funnel, also called a welcome email funnel. The goal of this email funnel is to create awareness about your brand and to get your email subscribers interested in what you have to offer.
To create an awareness email funnel, you will need to create a series of emails that introduce your brand to your email viewers.
Ideas for your awareness email funnel
- An introduction to your company: Tell your email subscribers about your company and what you do.
- Your company’s story: Share your company’s story and explain why you do what you do.
- Your company’s values: Let your email subscribers know what your company’s values are.
- Tell about the products or services you offer: Give your email subscribers a brief overview of the products or services you offer.
- How your products or services can help: explain how your products or services can help.
- A call to action: include a call to action in each email, such as “Sign up for free webinar” or “Download our free eBook.”
The awareness email funnel is a great way to introduce your email subscribers to your company.
By sharing your company’s story and explaining how your products or services can help, you will be able to create a closer relationship with your email subscribers and eventually get them to convert to your goal.
2. Call-to-action Email Funnel
The call-to-action email funnel is designed to get the email subscriber to take the next step towards your conversion goal.
It typically consists of a series of emails that provide more information about your product or service and then eventually ask the email subscribers to make a purchase, start a free trial, schedule a consultation, or whatever your conversion goal is.
By providing more information about your product or service and then asking for a purchase, you will be able to increase the likelihood of getting the email subscriber to take action.
Ideas for your call-to-action email funnel
- Tell the benefits of your product or service: Explain the benefits of your product or service and how it can help your email subscribers.
- Showcase testimonials: Share testimonials or case studies to show your email subscribers how your product or service has helped others.
- More information about your product or service: Provide more information about your product or service in each email.
- A call to action: Include a call to action in each email, such as “Buy now,” “Start my free trial,” or “Schedule a consultation.”
The call-to-action email funnel is a great way to increase your conversion rate by getting your email subscribers to take the next step in the sales process.
3. Abandoned Email Funnel
The abandoned email funnel is for the people that did not act on your call-to-action, whether they did not book a seat in a seminar, buy your service, or book a call with you.
This email funnel consists of a series of emails where you try to convince the subscriber to come back and buy from you.
You could offer deals, show off your product’s features, or give a case study of somebody who did buy from you.
Ideas for abandoned email funnel
- Offer something special for them: Whether it’s a discount, free trial, or free e-book. We all love discounts and free stuff.
- Create urgency: Create a sense of urgency by offering something valuable for only a limited time.
- Showcase testimonials and case studies: Use social proof to show why they should act on your conversion goal.
The abandoned email funnel is a great way to collect lost conversions.
4. Retention Email Funnel
The retention email funnel is designed to keep your email subscribers engaged. It typically consists of a series of emails that share announcements, industry news, and other valuable content.
The goal of the retention email funnel is to keep your email subscribers engaged and to prevent them from churning.
Ideas for retention email funnel
- Industry news: Share news or articles that would be interesting to your email subscribers.
- Event announcements: Let your email subscribers know about upcoming events.
- Product announcements: let your email subscribers know about new products or services.
- Discounts and coupons: Offer discounts or coupons to encourage your customers to continue doing business with you.
- Valuable content: Provide valuable content, such as tips, tricks, or how-tos that will help your email subscribers use your product or service.
Do you have inside information about something that would be valuable to your email subscribers? If so, share it!
A retention email funnel is an excellent way to keep your email subscribers engaged. Remember, they are your email subscribers, because of the value you are providing, so continue doing it.
5. Feedback Email Funnel
The feedback email funnel is designed to collect feedback from your email subscribers. It typically consists of a series of emails that asks your subscribers for their opinion on your products or services.
By asking for their opinion, you will be able to showcase your testimonials and that can result in more conversions. Note: remember to ask for permission!
Inspiration for feedback email funnel
- Customer satisfaction survey: Use a customer satisfaction survey to collect feedback about your products or services.
- Event feedback survey: Use an event feedback survey to collect feedback about your events.
- Product feedback survey: Use a product feedback survey to collect feedback about your products.
- Feedback for discount: Ask your email subscribers for their opinion and offer them a discount on their next purchase.
Using the feedback email funnel can be a great way to get valuable feedback from your email subscribers.
How to make the campaigns in my email funnel stand out?
To make you stand out from the hundreds of other emails, you have to personalize your email. Think of your unique proposition, and what you can offer that others can’t.
Using our email newsletter AI tool can help you stand out when sending out your newsletters.
Your email should offer value. Think of something so valuable that your readers don’t even expect it. Surprise them with exceptional value! Make the content interesting, helpful, or actionable. Make sure the content is relevant to your subscribers.
Your email should be designed in a way that is visually appealing and easy to read. The layout should be simple and organized. If you include call-to-action buttons, make them easy to act on.
Make sure that the design is responsive so that it can be viewed on all devices. Test your emails by sending them to different providers. You should also look into how well they load on various mail apps for both Apple and Windows desktops.
Email funnels are an excellent way to increase your conversions. By personalizing your email, offering exceptional value, and designing a responsive email, you can create a funnel that will stand out from the rest. Implement these tips today and see your conversions soar!
About the author: Elmeri Palokangas is the founder of elmerpal.com, where he teaches on topics like advertising, ecommerce, and making money online. With rich experience in the ecommerce space (he started at 15 and failed literally a million times before finding success) as well as SEO and content marketing, he strives to share his knowledge with other entrepreneurs to help them maximize their sales.