All businesses need to do everything in their power to stand out from the competition. Putting together an effective marketing strategy is of huge importance, and email marketing plays a key role in this.
Did you know that 89 percent of marketers use emails as their main channel for lead generation?
So, if you do not get email marketing right at your business, you may only end up getting left behind.
One of the best ways that you can make sure your email marketing campaign is a success is by learning from others. In this blog post, we are going to take a look at some of the best email marketing campaigns to learn from.
What is email marketing?
Email marketing is a powerful marketing channel, which uses email to promote a company’s services or products.
It can help you to make consumers aware of your latest offers or products by integrating them into your marketing automation efforts.
Email marketing can also play a key role in terms of building relationships, brand awareness, lead generation, and ensuring your customers are engaged between purchases.
The benefits of email marketing
There are many benefits associated with email marketing campaigns. One of the main advantages of this form of advertising is that it can have an immediate impact. You can start seeing results within a few minutes of your email being sent.
You can also use email marketing to engage with a global audience, as you can instantly send a message to thousands of people worldwide.
If that was not enough, email marketing is easy to share and it is easy to measure. Most of the email marketing software services on the market today will make it easy for you to track conversion, click-through, and open rates, making it simple for you to spot how to improve your campaign.
You can also use email marketing to deliver targeted messages, reach an audience that is already engaged, and it is one of the more affordable marketing channels.
What are some of the top tips for running an amazing email marketing campaign?
Email marketing can bring your business heaps of success but this is only going to be the case if you put together your campaigns with care. Before we take a look at some of the best email marketing campaigns, we are going to take you through some tips that you can use to make your campaign a success.
- Define the goal of your email campaign – There is only one place to begin, and this is by understanding why you created an email marketing campaign in the first place. What do you want to achieve from this campaign? From lead nurturing to revenue generation, there are many different reasons why you may want to create an email campaign. Defining your goal will help you to know if you are moving in the right direction.
- Define your target audience – Irrespective of the sector you work in, you are likely to have a number of different types of customers, with everyone having their own needs and characteristics. For better conversions, you should segment your subscribers for every campaign. You can use a variety of factors to do this, from gender and age to engagement levels and interests.
- Select your email campaign type – There are many different kinds of emails you can send out to achieve certain goals. This includes a welcome email series, cart abandonment emails, re-engagement emails, newsletters, and so on. So, you need to figure out what type of email you are going to be sending.
- Get the timing right – Choosing the right day and time to send your emails is important. This is something you can continue to perfect as time goes on and you gather more and more data from the email software you use.
Email marketing campaigns you can learn from
Now that you know more about the different benefits that are associated with email marketing, let’s take a look at some of the main email marketing campaigns you can learn.
One thing that Kitbag has done incredibly well with this email campaign is to create a sense of urgency.
The first thing you notice is the massive discount being offered. Plus, in the subject line, Kitbag has made it clear that this is the last day for you to capitalize on this discount.
A subject line and email design like this make it evident that you need to act quickly. You won’t simply put this email in the trash or leave it until later. It will get your full attention from the moment it lands in your inbox, and that is exactly what a good email campaign does.
One of the most important things you need to do when planning an email marketing campaign is to identify the goal of your campaign. This is something that should drive every decision you make and be obvious straight away.
This is something EasyJet has done incredibly well. The travel industry has suffered a lot as of late. However, with news that Covid-19 tests are no longer going to be required to fly, passengers may feel less worried about booking their next vacation.
This is news that all smart travel companies will be capitalizing on. EasyJet has made sure to make the most of this by ensuring that everyone on their news list is aware of the fact that the Covid-19 restrictions and requirements have changed.
A lot of companies can end up complicating this. However, EasyJet has made it as simple as possible with just four clear words: no tests, more rest.
So, when you are developing your own email marketing campaign, it is imperative that you always begin by outlining the main goal for your campaign. What is the objective of your campaign? You should simply have one clear goal in mind. One message for one email.
From You Flowers
Another email campaign that we can learn from is this one from From You Flowers. When crafting an email marketing campaign, it always makes sense to use an email planning template. This helps to keep everything in order, just like this email in the image above.
If you use email marketing software, you should get access to plenty of great email templates, which will make it easy for you to put together the perfect campaign for your goals.
Aside from the email marketing campaigns that we have mentioned so far, another campaign that you can learn from is this email campaign that has been sent from the fashion powerhouse Asos.
Whenever you are putting together an email marketing campaign, one of the things that you need to ask yourself is why your email matters to the reader.
Put yourself in the shoes of the person buying. How did they subscribe in the first place? What can I provide them with that will engage and delight them? Why does it matter to them?
In terms of Asos, followers of the brand adore fashion. They love staying in the know regarding the latest trends. They consider themselves fashionistas and they like to stand out from the crowd. That is why this email marketing campaign works so well.
If there is one company that knows how to deliver an impressive marketing campaign, it is McDonald’s.
There are many different things that you can learn from this marketing campaign. There is only one place to start, though, and this is with the subject line. “Good things come for just 99¢!” – Now, who doesn’t like getting something for 99¢, right?
This is the sort of subject line that compels people to open, as you want to know what you are getting at such a low price.
When you open the email, it is evident what you are getting for your money. The email is straight to the point and easy to understand.
It is incredibly well-branded as well. Even you took away the logo and the company name, you would know who sent this email.
Final words on email marketing campaigns you can learn from
So there you have it: an insight into some of the email marketing campaigns you can learn from.
Email marketing is a great way to create personalized, targeted content, which can help you to connect with customers effectively. However, this is only going to be the case if your campaigns are carefully planned and executed. Use the advice that we provided above to make sure that this is the case.