A Guide to Starting a Media Newsletter
While building a social media presence is important, there is an even more direct way to connect with your audience: an email newsletter. But, unfortunately, these days, inboxes tend to overflow with content that readers will never even put their eyes on. So, your newsletter has to stand out and add value to their inbox.
What is a Media Newsletter?
A media newsletter is an email you regularly send to your audience, followers, or customers. Unlike the emails associated with other digital marketing campaigns, typically based on specific, short-term initiatives, a media newsletter is sent regularly and has a consistent message or theme. Media newsletters may highlight current trends and issues, the latest updates about your organization, feature your upcoming events and exhibitions, offer educational insight, or simply deliver news of interest related to your industry.
In this post, we’ll help guide you on how to start a media newsletter from scratch.
The Importance of a Media Newsletter
A media newsletter will keep your followers engaged and in the know. In addition to providing subscribers with helpful content, your media newsletter will help develop your brand’s personality and tone and position you as an authority in your industry or field.
It’s no secret that the digital media landscape is full of newsletter options. If you’re just getting started, be sure there is a good reason for creating one, and then focus on developing a launch strategy for your marketing newsletter.
Keep your followers engaged and provide your subscribers with helpful content
Establish your brand’s position as a thought leader and authority in your industry or field.
How to Create a Media Newsletter
First, of course, you’ll want to evaluate whether or not there’s a value and need for your organization or business to publish a media newsletter. Next, you want to ensure that you have the time, resources, and budget necessary to produce a successful one. If you don’t, you may want to reconsider your options. If you do, you’re ready to move forward.
You’ll also want to define your intentions. What is it you wish to achieve by creating a media newsletter? Do you want to drive more website traffic? Solidify your industry authority? Educate your subscribers?
Even if you have multiple goals, you will want your media newsletter’s theme to be consistent and focused.
Tips & Things to Consider
As you embark on your journey toward creating a media newsletter from scratch, consider the following:
⭐️ Media newsletters are not just about sales
Increasing revenue may be an end goal, but using your newsletter exclusively as a sales vehicle will quickly turn off your audience. A good media newsletter provides value to audiences beyond selling them something.
🔑 Media newsletters require relevant content
For your media newsletter to be successful, you need to think about your industry and find new ways in which the news and content you provide to your subscribers is valuable while still being on brand. Remember, you don’t need to provide all of the content yourself. Most companies that use the rasa.io platform send newsletters featuring a mix of in-house created content and AI-generated content for maximum performance. When it comes to your content, consider what type of content your audience would find helpful or want to engage with. That should be your starting point.
You may also want to consider checking out the newsletters of some of your competitors or comparable industry leaders. That’s not necessarily to emulate them, though you can undoubtedly gain insight into what works for them, so you could find ways to set yourself apart.
🕐 Choose your newsletter platform wisely
Many platforms exist for producing and sending media newsletters, offering a range of personalization, customization, and analytics options. For example, with rasa.io, each media newsletter you send is customized to each individual subscriber based on their interests and behaviors, delivering media newsletters on a hyper-personalized level.
📈 Focus on building a subscriber list
Regardless of what your content strategy looks like, building a subscriber base is essential. After all, what’s the point of a media newsletter if you don’t have any subscribers? So ensure your audience can easily sign up for your media newsletter and strive for organic growth.
📱Ensure that your media newsletter is mobile-friendly
While it may seem like a minor, obvious detail, the truth is that making your media newsletter mobile-friendly is crucial to success. Since over half of all Internet traffic comes from a mobile device, you must optimize your media newsletter for mobile device users.
Recognizing the Value of a Media Newsletter
Although a media newsletter may not be essential to every business or organization’s digital marketing campaign, producing and delivering high-quality newsletters can help with overall growth.
As mentioned above, a common mistake that media newsletter publishers make is using their newsletter purely for sales. While monetizing your newsletter is okay and completely doable, you must find a way to deliver content that balances quality editorial content with promotional content.
In the end, you should consider these many factors before moving forward, including whether you are sending a weekly newsletter or a daily newsletter, its design, and the content you will deliver. Remember to remain realistic about your goals and your capabilities. If you are ready to get started, schedule a demo today.
